Posted from: https://www.socialmediaexaminer.com/target-specialized-audiences-facebook-ads/

Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns. How to Create Target Audiences in the Facebook Ads Manager There are two […]

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– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/social-media-tips-for-small-business-owners/

Why use social media to grow your business? It’s where your customers are. There are nearly 2.5 billion social media users across the globe. And more than 50 percent of small business owners in the U.S. rely on social as their primary digital-marketing technique because of it’s effectiveness for finding and connecting with new customers. It also doesn’t cost an arm and leg to use like some traditional marketing methods.

If you haven’t already, it’s time to join the many small business owners who are using social to build awareness, drive sales, and gain new customers. This collection of social media tips for small business will have you well on your way to do just that.

Social media for small business: 10 tips to set you up for success

1. Start with a plan

Just like a business needs a business plan, your social media actions need to be informed by a carefully crafted strategy. As we establish in our six-step guide to creating a social media marketing plan you must:

  1. Set social media goals and objectives. It’s important to go beyond vanity metrics such as likes and retweets and also focus on factors like leads generated, conversion rates, and web referrals. Use the S.M.A.R.T goal framework—goals that are specific, measurable, attainable, relevant, and timely—when establishing your social media goals.
  2. Conduct a social media audit. This means determining who is already connecting with you on social, which networks your target audience uses, and how your social media presence measures up against your competitors. Here’s our social media audit template to make this a cinch.
  3. Create or improve your existing accounts. After choosing which social networks are best suited for your small business, build up your social presence on each network, in accordance with your broader business goals and audience. If you already have existing social accounts, ensure they’re updated to reflect your brand values.
  4. Find inspiration. Look at what content those in your industry are already sharing, and use social listening to discover insights about appealing to prospects and setting yourself apart from your competition. It’s also advisable to look at industry leaders (Nike, Coca-Cola, Amazon, etc.) to see what they’re doing right and how to implement those tactics in your own strategy.
  5. Create a social media calendar. This is an essential part of your all-important content marketing plan. It should include the intended dates and times that you want to publish Facebook and Instagram posts and tweets, as well as any other social media content.
  6. Test, evaluate, and adjust your strategy. You should be constantly fine tuning your strategy based on performance metrics. Analyze things like number of clicks per post, the reach of your social campaigns, and the number of page visits resulting from social— then adjust and improve based on this data.

2. Decide which platforms are right for you

Not all social media platforms will be suitable for your business and the goals and objectives you’ve set. Below we offer a high-level look at the most popular platforms.

With this information, you can begin the process of whittling down which social sites make the most sense for your business. It could end up being one, some, or all.

3. Know your audience

Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them.
You need to know things like age, gender, location, pain points, goals, average income, etc.

One of the best ways to conduct successful market research is by creating audience personas for your customers. You can create an audience persona by:

  • Collecting demographic data from social media, surveys, focus groups, and customer interviews
  • Looking for trends within this data (behaviors, ages, occupations)
  • Establishing their pain points and goals
  • Turning these traits into representations of people, complete with names, job titles, career histories

Read our complete guide to creating audience personas to learn more.

4. Use social media to promote and sell your products

Using social for promotion isn’t as easy as simply tweeting about your brand every once in a while or using Facebook advertising. You need a strategy in place to optimize your results.

For starters, use the famous 80/20 rule (also know as the Pareto principle) of social curation: 80 percent of your social promotional and selling success (the event) comes from just 20 percent of the cause (your social curation). Therefore, your social content across all your channels should be no more than 20 percent promotional. The other 80 percent should be about your customers—engaging with them and sharing relevant content that they will find valuable.

Then, you have to use each social channel according to its strengths.

For instance, if you’re selling T-shirts or jewelry, your best bet is using Instagram or Pinterest due to their image-centric nature. If you’re an apparel, beauty or jewelry retailer in the U.S., you now have the ability to tag your images in Instagram, so detailed product information, as well as a link back to your site, appears alongside the image.

Similarly, on Pinterest, small businesses can sell their products directly on the site, thanks to Buyable Pins, allowing customers to make a purchase in only a few clicks.

5. Incorporate images, videos, and graphics whenever you can

Use visual elements as much as you can, no matter what social platform you’re using. Sixty-seven percent of marketing decision makers say that they use visual content on social media for its engagement value, according to Lewis’ The State of Visual Communications in 2016.

Incorporating visuals—from static images to videos, GIFs, and memes—in your social media content is easy. Just make sure that whatever visual asset you’re using is relevant to your content and the audience.

6. Choose quality over quantity

It’s tempting to put your brand on as many social platforms as possible in an attempt to reach as large an audience as possible. But there’s no benefit to spreading yourself too thin.

When quantity increases, quality usually drops because you’re more focused on quotas: a certain number of tweets per week or a certain number of Facebook posts per month.

Instead, focus on quality over quantity. Go where your audience is and deliver them value. You’ll be rewarded for it.

If you’ve done your research and created audience personas, you should know which platform(s) your target customers prefer. Focus your efforts there, sharing quality content that solves their problems, makes their lives easier, entertains them, etc.

Remember the Pareto Principle: The majority of your social content shouldn’t be promoting yourself, it’s about adding value for the audience.

7. Use the right tools

Save time and effort by using the tools that make social media easier.

In 2017, the average daily time spent on social media by users was 135 minutes. Running a small business demands your time and attention in many other areas—you can’t afford to get sucked into social longer than you have to.

To streamline your social marketing, it’s helpful to use a social media management solution like Hootsuite to increase your productivity. Here are just a few of the features within Hootsuite that are designed to make your job easier:

8. Monitor and respond to all social media conversations around your business

Social media can act as a stand in for the face-to-face conversation in today’s digital world. Responding directly to the audience allows you to humanize your brand. Fail to engage your audience and they might think you’re not invested in what they want. And that’s not good for your bottom line.

More than 80 percent of all customers expect a business to reply within 24 hours of a social media posting, according to Altitude Software’s 2016 The Omnichannel Evolution of the Customer Experience.

Social media engagement also offers an opportunity for you to demonstrate your brand’s unique personality.

Don’t hesitate to reply with a bit of humor, all the while showcasing your business’ expertise. Using photographs of you and your employees at work is also an effective way of connecting with the audience, as data shows that image-rich social content drastically increases engagement.

9. Schedule content to free up more time for engagement

Sharing relevant content is important, but it shouldn’t get in the way of the time you need to actively engage the audience. Free up more time for engagement by using Hootsuite’s Bulk Composer to schedule hundreds of posts across multiple social networks.

10. Find inspiration from successful brands and those in your space

There’s no shame in using winning strategies on social that other brands have used to great effect. Taking inspiration from established brands on social media and experiment with some of their tactics on your own channels.

You can also monitor and take inspiration from what your competitors are doing. If you see a great idea, you can adapt it for your own campaigns.

Want more social media tips and strategy to help grow your small business? Sign up for Hootsuite Academy and get access to free online courses and videos for any skill level.

Start Learning for Free

The post 10 Social Media Tips for Small Businesses appeared first on Hootsuite Social Media Management.

 

Posted from: https://www.socialmediaexaminer.com/facebook-local-app-facebook-stories-for-groups-and-events-pinterest-pincodes/

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore the new Facebook Local app with Mari Smith, Pinterest Pincodes with Alisa Meredith, Facebook […]

This post Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://www.socialmediaexaminer.com/broadcast-multi-camera-live-video-facebook-live/

Do you want to improve the quality of your live videos? Wondering how to integrate visuals and work with multiple camera angles? In this article, you’ll discover how to broadcast professional-quality live video to Facebook and YouTube. Why Brand Live Videos? Switcher Studio is a mobile production tool that lets you create professionally branded Facebook […]

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– Your Guide to the Social Media Jungle

 

Posted from: https://www.socialmediaexaminer.com/facebook-ad-custom-audiences-retargeting-those-who-know-you-amanda-bond/

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from […]

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– Your Guide to the Social Media Jungle

 

Posted from: https://www.socialmediaexaminer.com/necessary-endings-the-journey-episode-6/

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=xxsKtGuCgJI Watch The Journey: Episode 6 Episode 6 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to […]

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– Your Guide to the Social Media Jungle

 

Posted from: https://www.socialmediaexaminer.com/youtube-for-business-the-ultimate-youtube-marketing-guide/

If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you. Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business. Optimize My Channel and Videos on YouTube How […]

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– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/how-to-get-more-snapchat-friends/

Looking for ways to get more friends on Snapchat? You’re not alone. Savvy social marketers know that this is an important part of any Snapchat for business strategy. More friends means greater reach and a higher likelihood that you’ll achieve your goals on the platform.

In this guide we’ll teach you how to get more Snapchat friends (or Snapchat followers, if you prefer). No fluff or tired tactics here—these tips actually work.

How to get more Snapchat friends: 14 tips and tactics

1. Have a clear Snapchat strategy

When you approach any new platform as a marketing vehicle, you need to do so with a clear strategy. Snapchat marketing—part of which is getting more friends—requires a plan for how you’re going to reach your goals. Skipping this step could result in wasted time, effort, and money.

To get started on your own strategy, you need to ask the right questions. Questions such as…

  • Who are we going to educate within the company to use the platform?
  • Who will be responsible for keeping our account active, and engaging with our Snapchat followers?
  • What are we looking to achieve, at the end of the day? In other words, what does it mean to us to have X number of Snapchat friends, or X number of Story views?
  • How many hours, days, months, or years do we estimate it will take to reach our Snapchat goals?
  • What does success on Snapchat look like to us?
  • Who is our ideal Snapchat friend? How do we reach this person? (By “person” we mean audience personas).
  • What methods will we use to attract followers on Snapchat? Why would they want to see our Stories, anyway?
  • What will our overall message be for our Snapchat friends and followers? How will we stick to this message with our many Snaps and Stories?
  • What are our competitors doing on Snapchat? How will we evaluate what’s working for them, and what isn’t?
  • Who else do our ideal Snapchat friends follow? How can we leverage those influencers?

Without knowing the answers to the above questions (and others of their kind), you can easily get derailed on a platform like Snapchat. Remember, it’s not just about having fun. If it’s costing you to manage a Snapchat account, you’ll want to know if it’s paying off—whatever that payoff means to you.

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

Once you’ve answered those questions you’re ready to start fleshing out your strategy. These blog guides will help you through that:

2. Learn how to use Snapchat

Yes, you could skip to promoting your account. But imagine how much more effective your account will be if you first learn how to interact with others on the platform!

Snapchat has a learning curve to it. But once you get going on it, it can become second nature.

See our handy guides on this subject (because trust us, it’s not intuitive to figure out):

We’ve also included tips below for using Snapchat to build followers.

3. Get inspired by what other brands are doing

There’s no harm in learning how other brands utilize Snapchat to attract followers and engage their audiences. Here are a few sources to start your research into this:

4. Use Snapchat insights to re-evaluate, then revise

Any good marketer knows that at best, their first strategy is going to be a best guess. As with all marketing measures, you will want to use Snapchat analytics periodically. See if your efforts to get new Snapchat friends are working for you. You’ll also want to use any data you can get to answer the above ‘strategy’ questions. Then revise your execution as needed.

5. Share your Snapcode to make it easy for users to add you as a friend

A Snapcode is a nifty, scannable code that makes adding new Snapchat friends and opening Snapchat content quick and easy. Your Snapcode is located in the center of your Snapchat Profile Screen, found by tapping the ghost in the upper center of the Camera Screen.

New followers can scan your Snapcode using the Snapchat camera. They can also screenshot your Snapcode and use the “Add by Snapcode” feature on the “Add Friends” page to easily add your business as a new friend. Once you have your Snapcode, you can begin posting it far and wide.

Here are a few ways to share your Snapcode far and wide to gain new Snapchat followers.

Make your Snapcode your profile picture on other social media accounts

People on Snapchat will know what to do. In essence, they’ll take a screenshot of your Snapcode, then let the app find you by accessing the image through their phone’s camera roll.

This way, if you promote your other social media accounts, you’ll be promoting Snapchat at the same time. The more you get ‘em, the better.

Share your Snapcode in posts on other networks

Share your Snapcode using the Snapchat app

Snapchat also has a solution to share your Snapcode and username using Snapchat’s “Share Username” function (under “Add Friends”). For instance, did you know you can post your Snapchat username on Pinterest, right within the app? You can also make the announcement to Whatsapp friends or groups (even if Whatsapp group participants aren’t in your phone’s address book).

Here’s how (for iPhone users):

Snapchat friendshow to get more Snapchat friendsHow to get more friends on SnapchatHow to get more Snapchat followers

6. Memorize and share your Snapchat profile’s shareable browser link

This unique URL is as easy to promote on other social networks and web properties as your Snapcode. Here’s the link format: www.snapchat.com/add/YOURUSERNAME

7. Share Snapchat content on your other social media channels

Besides sharing your Snapcode and profile URL, you can also use glimpses of your Snapchat content to entice Instagram, Facebook, or Twitter followers to friend you.

Taco Bell created an On-Demand Geofilter (explained more fully below), which contained a promotion to get users in their doors. Then they shared that Snapchat geofilter on Twitter. They openly asked their Twitter followers to use the Geofilter, so they could tell their own Snapchat friends about the promotion. In other words, they attempted to create a viral campaign to engage Snapchatters.

Tim Hortons did something similar on Instagram (and Twitter too, actually). They held a contest to encourage more Snapchat followers. But they didn’t stop there—they asked for user engagement, hoping followers would Snap at them, and use their Filter too.

Are you following TimHortons on Snapchat? 👻 Be sure to snap us back your #SoCanadian view today using our filter for your chance to win free coffee for a year! Link in bio.

A post shared by Tim Hortons (@timhortons) on Jul 1, 2016 at 6:06am PDT

Snapchat has a page demonstrating how powerful Filters and Lenses can be to businesses, when they’re seen by close friends.

8. Link to your Snapchat profile on your website

Don’t forget to tell your website visitors how to find you on Snapchat! Where you list your other social profiles (usually with little icon links), you can also add Snapchat follow information, such as:

  • A hyperlink to your profile URL (perhaps in an icon image link).
  • Your username in plain text.
  • Your Snapcode image in a visible, but unobtrusive spot (like your site’s footer).

Here are instructions on how to add your Snapcode to a WordPress website.

You can also use a WordPress plugin like this one to list all your social profiles using icon links, with Snapchat included.

9. Include your Snapchat details in your email signature and print advertising material

As ‘old school’ as this may sound, you have to admit, it does make it easy for people to find you on Snapchat! List your Snapchat username or Snapcode on your company business cards, brochures, ads, and elsewhere. And that handy e-mail signature.

10. Add friends on Snapchat, and they’ll probably add you back

This works for nearly all social media. If you add people to your network, they are likely to add you back. So take initiative, and click on those “+ Add” buttons if the app gives them to you. Use the “Quick Add” section in Snapchat, and, scan other people’s Snapcodes when you see them!

In our beginner’s guide to using Snapchat, we’ve included simple step-by-step instructions for adding friends on Snapchat.

There are also apps to help you find people to connect with (and to help them find you!). Here are four.

Some may also suggest using Twitter hashtags and searches (like #snapchat add me) to find users who want to be added. Check out our post, The Best Tools and Apps for Snapchat for more.

11. Tell great stories to popularize your Snapchat account

To keep your Snapchat friends, and to have them share your Snaps with others (thus enticing more followers), you’ll want to make sure you’re telling great stories. “Stories” here can mean Snapchat Stories (a series of Snaps ‘attached’ together). But we’re also talking about the interesting things your brand or company is doing in a 24-hour period (that’s Snapchat’s timeline for its visibility of Snaps or Stories).

Before getting started, have a read-through of our quick guide to crafting the perfect Snapchat Story.

Below are some Snapchat Story ideas to share when trying to get more Snapchat friends.

The ‘behind the scenes’ story

If you want your followers to spread the word on how fun your brand is on Snapchat, share a secret. Everyone loves a peek “behind the scenes.” A skilled creative can make even the most boring business seem exciting. It’s like reality TV.

Are you filming a commercial or internal corporate video? Share some bloopers from the shoot, or some quick sound bites with camera crew. This kind of inside access makes users feel like your company is run by humans, not machines.

A special quick glimpse behind the curtain can forge a level of trust that are less attainable on other social media platforms. For example, Boldmethod, a company that produces sharable digital aviation content and offers training courses that help pilots reach certification, created a fun weekly, behind-the-scenes Snapchat series with a flight crew. People interested in the mysteries of flight can get sneak peeks not found anywhere else.

The how-to story

A great example of ‘how to’ stories are recipes and DIYs. At Tasty (by Buzzfeed), this has proven to be extremely popular on other platforms. So hey, why not Snapchat too? I mean, who wouldn’t want to know how to make muffins in 10 seconds or less?

The ‘comedic retelling’ story

If there’s one thing that works on Snapchat, it’s humour. Snapchat users have found ways to tell very short, yet funny stories of their lives. And they’ve been creative with it too.

Whether it’s a series of facial expressions using hilarious captions, or a re-enactment using dolls and stop-motion animation, you can probably find a way to make this one work for you.

And speaking of stop-motion, we’ll take a sidebar, so you can take a moment to watch this INCREDIBLE use of stop-motion, Snapchat genius. It’s by the popular, MysteryGuitarMan on YouTube:

Moving on…

Buzzfeed published a post on the best Snapcht Stories “that have ever happened.” Use that for comedic storytelling inspiration on the platform.

Or, ask yourself:

  • Did you experience a funny ‘fail’ at work? (Think: accidentally turning eggnog into scrambled eggs at your coffee shop).
  • Are you experimenting with food hacks in your restaurant, resulting in unexpected outcomes?
  • Are you a clothes designer and did your heels just break during fashion week?
  • Has your job as a reporter taken you to the oddest convention you’ve ever seen, and did something out-of-this-world just happen?
  • Did your toddler just give you business advice? Or did they find a new (and adorable) use for your product?

Don’t just think of promotions and ads for Snapchat. Use the above situations—and others like them—to be relatable to your Snapchat friends.

The ‘educational news’ story

Some mainstream media companies get the privilege of being included in Snapchat’s Discover section, an area of “Publisher Stories, Shows, or Our Stories” where users can get their daily dose of news or celebrity gossip. Here’s what Discover looks like on your Snapchat screen:

snapchat followers

Now, you may not be in the VIP club of “Publishers” on Snapchat. But, you can take examples of its Stories to inspire your own content. For example, below is part of a news Story by the Economist. It was about China’s growing world influence. And it was waaaaay too good not to share with you here:

how to get more Snapchat followers

That, folks, is 21st Century journalism.

Ok, but below are screenshots of other Snaps within that Story, so you can see how the collection of ‘slides’ (using gifs, imagery, typography, illustration etc.) produced a complete piece, kind of like the Snapchat version of a magazine feature:

How to get more friends on Snapchathow to get more friends on SnapchatHow to get more followers on Snapchat

For the news media, and their advertisers, this works (amazingly). Your takeaway is to produce content that educates your audiences in a similar way. Become known as an expert, using Snapchat as your medium. It’s kind of like when marketing experts tell you to blog, or post YouTube content—this is another form of that.

12. Master lesser-known features to make your content really shine

Keeping your Snapchat friends, and attracting new ones, also means being a Snapchatter. By that we mean: use all the Snapchat features like you were born to do Snapchat. There are so many available. From hand-drawing tools, Sticker cut outs, Filters, captions, Lenses… you can get very creative.

We’d also advise you master lesser-known hacks to make your Snapchat content really shine. See our guide: Snapchat Hacks: 35 Tricks and Features You Probably Didn’t Know About.

Other than Stories described above, here are four more, must-use features to show off when growing your Snapchat brand account:

Geofilters

Like Filters, Geofilters are overlays on photos and videos with custom designs. They‘re available to Snapchatters in a limited geographic area (who have turned on ‘Location Services’), and for a limited time period. Mostly, they’re community-based and just free to use as you roam around town. But people create ‘On-Demand Geofilters’ for weddings and events, for instance. Businesses make them for promotions (hoping Snapchat followers will use them virally, like in the above examples).

Need a visual? Here is a community Geofilter used in Toronto’s fashion district (it came up when searching ‘Joe Fresh’ in the app):

How to get more Snapchat friends

What’s the point of the above? Well, in that example, not much. This is probably the Joe Fresh team (or someone who likes Joe Fresh) saying they’re doing something relevant to their job, by hanging out in the fashion district. But, like with Taco Bell and Tim Horton’s strategies mentioned earlier, Geofilters can have more purposeful uses (in case announcing your location isn’t your idea of useful marketing).

You can now make Geofilters within the app. But you can also make them on the Snapchat website. Another way is to design them on apps like Canva before submitting them for approval. Some companies choose to go pro, and hire creative agencies to create Geofilters for them, like this one.

Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5.

Remember that Geofilters have to be approved by Snapchat, and promotional ones aren’t free (but they are cheap).

Lenses

Snapchat’s facial recognition technology (used by “Lenses” in the app) is remarkably futuristic. Do take those silly ‘lick’ selfies, and use the temporary ones to push fun content from your company. Keep it relevant though. Remember: if they’re following you as a brand, they expect your brand content to be useful to them. Or at least fun.

Stickers

Snapchat Stickers go on top of Snaps, like Geofilters and Lenses. Here is how you use them.

There are existing Stickers you can use within the app (like emojis). Or, you can make your own. For example, cut out your face using the Scissors tool, save it as a custom Sticker, then play head swap with someone else’s body. Copyright-free of course. And if this is for business, keep it PG, folks.

Memories

Memories is a later-introduced feature of Snapchat. It allows you to store your Snaps, instead of having them disappear. When you save Snaps, you create content that can be shared on other social media channels. This is how the companies noted in this article were able to give ‘teaser’ insights into their Snapchat activity on Twitter, Facebook and Instagram.

Here’s a guide on how to use Snapchat Memories to grow and engage your audience.

13. Recruit Snapchat influencers and host Snapchat takeovers

Like any social media influencer, Snapchat influencers are basically celebrities on the app. These famous Snapchatters earn income when brands pay them to create promotional content—either on their own profile, or the company’s handle.

When the influencer creates content on their buyer’s profile, this is called a Snapchat takeover. The lure of the Snapchat star on a company account is no different than Nike paying Michael Jordan to endorse shoes in their commercials.

Eyes raised and interested? Here is our guide to hosting a Snapchat takeover.

But, as a small business, you might not be able to book the Kylie Jenner of Snapchat. Don’t let that stop you from creating Snapchat partnerships to get more friends. Find someone in your niche, and takeover each other’s accounts. Hopefully, you’ll get more eyes on your content, bringing each others’ followers to your accounts.

Do Snapchat partnerships enough and eventually, you’ll be a Snapchat influencer in your own right. People might ask YOU to takeover their account!

14. Try Snapchat ads

Finally, there are Snapchat ads. Now, keep in mind Snapchat ads are Snaps and Stories that get inserted into other people’s Snaps and Stories. You could be viewing a friend’s Snap, and then all of a sudden, Subway will be telling you about their amazing new sandwich, with music and all.

Ads also go into other Snapchat content, like Discover Stories (such as the Economist piece mentioned above) and Shows (a Snapchat area we haven’t even touched on, and don’t have room for in this article).

So when you create a Snapchat ad to get more followers, your call-to-action (CTA) needs to be clear. Otherwise, it’s just a promotional message (which is fine if that’s your goal).

Snap ads have the option to ‘swipe up’ with a “More” indicator. There, brands can insert web links. You can technically have yours lead to your Snapcode URL, to encourage followers (see above). Though, with the price point of Snap ads, you may want to use other types of content in the “More” tab.

Head on over to our guide on Snapchat ads to learn more about it.

What we’ve learned about getting more friends on Snapchat

To recap, here is what we’ve learned about getting more friends on Snapchat. Use this as a checklist to start your growth strategy:

  • Have a clear Snapchat strategy. Decide on your Snapchat business goals. And, revisit your analytics and revise.
  • Learn how to use Snapchat before you promote your account.
  • It’s not easy to find friends on Snapchat using the app alone. You’ll need to get creative, and make it easy for others to find you on the app. Do this through your other social media channels, or your traditional marketing material. And, don’t forget to do outreach by adding friends on Snapchat, who may add you back.
  • Come up with great Snapchat content, so people will share your Snaps. You can thus entice more followers.
  • If you have a hard time getting Snapchat famous, get other famous Snapchatters to show up on your profile. People will hopefully notice that, and make the association that you’re worth following too. Thus, new followers may ensue.
  • If you can’t make friends, use Snapchat ads to encourage more people to follow you. You’ll just have to be strategic about it, and craft your message carefully. Make the ‘following’ step easy for those who see the ad.

And above all, have fun.

Bonus: Download a free guide that reveals how to easily create and use a custom Snapchat geofilter to promote your business for as little as $5.

This is an updated version of an article that was originally written by Sydney Parker.

The post 14 Clever Ways to Get More Snapchat Friends appeared first on Hootsuite Social Media Management.

 

Posted from: https://www.socialmediaexaminer.com/live-blog-events-for-exposure/

Want to get in front of an engaged audience? Do you attend live industry events? In this article, you’ll discover how to use live blogging to attract and connect with event attendees. Why Live Blogging? Live blogging is a great guerrilla marketing tactic. It can help you grow your following and voice in the media, […]

This post How to Live-Blog at Events for More Exposure first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://www.socialmediaexaminer.com/retargeting-ad-campaigns-7-ways-to-improve/

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns. #1: Run Separate Campaigns to New and Retargeting Audiences When you target both retargeting and new audiences at the […]

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