Posted from: https://blog.hootsuite.com/get-brand-instagrams-explore-page/

Every business wants to rise from obscurity to notoriety. But it’s a shift that takes a lot more than just luck. The Instagram Explore page—or tab, if you prefer—is a true testament to this.

One of the best ways to boost your results is to get your brand on it. High placement on the Explore page can get you new followers and a steady flow of traffic. This guide explains how to make the Instagram Explore Tab work for your business.

In this post you’ll learn:

  • How content is chosen for the Explore tab
  • Ways of working with your audience to get your content on it
  • How to boost your engagement and reach more valuable prospects through the Explore tab

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.

What is the Instagram Explore page?

This is where you will find curated topics from the Instagram community at large, and personalized content Instagram believes you will like based on your previous actions and engagement patterns. Or as Wired calls it, “the most honest place on the internet.”

To access the Explore page, open Instagram and click on the magnifying glass icon in between the home and plus-sign (add post) icons.

As Wired explains, “Unlike your feed, Explore isn’t constrained by who you follow or what you claim to like. Explore watches you use Instagram, and honestly reflects what it sees it in a three-wide grid.”

Instagram’s Explore page also includes Stories from accounts Instagram thinks you’ll find interesting, Location Stories from geographic areas in your proximity, and top Live videos happening at the moment.

Now that you have a better understanding of what Instagram Explore is all about, you probably want to know how to get your business’ content to appear there. The next section will guide you through this process and give you some actionable tips you can put to work straight away.

How is content chosen for the Explore page?

Data is king when it comes to the kind of content that appears on each user’s Explore tab. Instagram aims to tailor content for every single user, selecting posts based on factors such as Likes and accounts the user is already following. While it is not known exactly how content is chosen, the algorithm likely favors the following:

  • Content similar to what a user has previously engaged with
  • Content with high engagement
  • Content from accounts similar to accounts the user already follows

Over time, Instagram recognizes patterns in what each user is engaging with, and shows content based on these learned formulas. Instagram also looks at how accounts similar to one another behave on the site, and makes assumptions based on that.

Wired explains, “Making this work requires amassing as much content as possible—the bigger the library, the more likely it is to contain your ideal ‘gram. Stories helps solve that problem by dramatically lowering the barrier for posting. As it gains users, and more ‘grams with more data attached, it offers Instagram countless ways of remixing content and showing it to people.”

4 ways to get your content on the Instagram Explore Tab

1. Know your audience

You wouldn’t try to sell a briefcase to a baby would you? In order to sell products and connect with customers, you have to know who your audience is—what they need and how your business can help. To get started with your Explore page strategy, think about the following questions:

  • Who is your target customer?
  • What kinds of things interest them?
  • What are their own Instagram accounts like?
  • Who do they follow?

Think about whose Instagram Explore page you’d most like to appear on. What kinds of things would this person like? A great idea is to create a persona for this individual. If you need help with this, check out our guide to creating audience personas.

Once you know your target audience, you can find and get to know them better with social media listening.

Listen closely

Social listening can make the difference between your content being ignored or shared. You need to pay attention to your audience and the content they are engaging with in order to tailor your own content to them.

If you’re already following accounts relevant to your industry and target audience, your own Explore page will give you insight into what you need to do to get on there.

Some general tips for using this information to get yourself on your audience’s Explore pages, include:

  • “Listen” to the general feel of your own Explore page. What are some themes that emerge? What is the dominant aesthetic? What are those in your community liking? These are all things to keep in mind.
  • Use the Search feature to see what kind of content is popular in your location. Click on ‘Places’ and then the most accurate geographic tag and note the kinds of content that appear.
  • Check out your ‘Following’ feed (found by clicking on the heart icon at the bottom of the Instagram app and then selecting ‘Following’ at the top) and see what content your target audience is following and engaging with.

Use hashtags

While Instagram hashtags seem to be the cilantro of social media—people either love them or hate them—they are essential for marketers. Hashtags are the number one way to make your content discoverable and keep your Instagram images from getting lost in the flood of content.

They allow the content you worked so tirelessly on to be found by those searching. Hashtags essentially help your target audience come to you, making your job way easier.

However, it’s important that you know the right and wrong way of using hashtags on Instagram and ensure your best chance of success. Our post the do’s and don’ts of how to use hashtags advises that brands:

  • Do be specific when using hashtags
  • Do come up with relevant, unbranded hashtags
  • Don’t go too long or too clever
  • Don’t have more hashtags than words
  • Don’t hashtag everything

Keep the above guidelines in mind when crafting your hashtag strategy and you could find yourself in users’ Explore tabs in no time.

Encourage engagement and discoverability

Increase the chances of your target audience finding your content by doing everything you can to boost engagement. The more likes and comments your Instagram post has, the more likely it is to appear in your target audience’s Explore page.

When you post a photo or video, think about how you can get larger accounts with more followers to like or comment.

For example, if your interior design brand is sharing a photo of a room you worked on, tag all of the companies and products you used to achieve the look. You could also tag Instagram accounts of interior design magazines or relevant lifestyle bloggers.

If you are sharing an Instagram Story from your brand’s account, make sure you tag the location as well as other relevant accounts. Tag the location to increase the chances of your Story being included in Instagram’s Location Stories (which curate Stories from accounts in a specific geographical area.) This helps local users see your content—and engage with your brand.

Getting discovered on Instagram is a goal of many brands and businesses. With the above guide you have the key ingredients for Explore Page success.

Save time managing your Instagram presence by using Hootsuite to share Instagram video, schedule posts, and monitor your efforts. Try it free today.

Learn More

The post How to Get Your Brand on the Instagram Explore Page appeared first on Hootsuite Social Media Management.

 

Posted from: https://blog.hootsuite.com/brands-insta-stories/

With more than 200 million daily users, it’s likely your brand has at least tinkered with Instagram Stories by now. Indeed, with that size of an audience, more and more marketers are sitting up and taking notes on the disappearing content feature.

In Instagram’s words, “…you don’t have to worry about overposting. Instead, you can share as much as you want throughout the day — with as much creativity as you want. You can bring your story to life in new ways with text and drawing tools. The photos and videos will disappear after 24 hours and won’t appear on your profile grid or in feed.”

And while more influencers and users may be leaning on Instagram Stories to distribute content to their followers, not all Stories are created equal. Some brands are truly killing it with creative, funny, or unexpected content. Their Stories certainly rise above the noise on Instagram, and their consistent efforts are rewarded with views and engagement as a result.

Which brands have become major players in the space? Here are a few of our favorites. Read on to learn what you can take from their success and implement in your own strategy. And if you need a little help creating killer content for your brand, check out our guide to using Instagram Stories.

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.

General Electric—great visual storytelling

Who knew images of airplanes and turbines could garner such a large following? While you may not expect a 120-year-old company to be at the cutting edge of social media—they are. General Electric has become a master at using everything Instagram Stories has to offer.

As one of the earliest adopters of the feature, GE’s Stories content initially mirrored much of the content on its Snapchat channel. For example, one of their first Stories touted a Snapchat series on volcanoes they’d recently published.


Image: NUVI

The Instagram Story encourages viewers to check out the original post on Snapchat, but also followed up with behind-the-scenes footage revealing how they created these breathtaking images.

Since those early days, GE’s strategy has slightly shifted. Now, the company uses visual storytelling to draw in viewers and engage its almost-300,000 followers.

How to make this work for your brand

No matter your brand does or sells, storytelling is key. As research and multiple experiments have shown, telling tales can help brands sell more products. Stories drums up personal interest in your brand and products. And when customers feel like they know the story or person behind a brand, your product can have a higher perceived worth.

With that in mind, examine each piece of content through a storytelling lens. Make sure it has a beginning, middle, and end; that it communicates a coherent message; and, of course, that it makes sense for your brand.

Create quality content that tells a compelling story and viewers are more likely to engage and keep coming back for more.

NASA—adds context while promoting other content and channels


Image: NewsWhip

These Instagram Stories might leave you—ahem—starstruck. While I may be biased due to my fascination with the night sky, no one can really question NASA’s prowess when it comes to Instagram Stories.

Yes, they post some of the gorgeous images of stars and supernovas that you might expect. But the brilliance of NASA’s Story strategy is in how they use the feature to go deeper—offering background, additional info or research, and more visuals that complement their regular Instagram posts. So not only are their posts informative for fledging astronomy nerds, but all the fresh content incentivizes followers to check out both NASA’s Instagram feed and Stories.

One example is an Instagram Story NASA published to drive more followers to their @NASAPeople Twitter channel (and perhaps to recruit some new astronauts—pick me!):


Image: The Social Shakeup Show

How to make this work for your brand

While NASA may have some seriously great content fall into their laps (thanks, Space Program), any social marketer can take advantage of their learnings.

The biggest insight here is that Instagram Stories shouldn’t only be regurgitated content from Snapchat or your Instagram feed. Each post should add value and context. Create complementary content between your regular Instagram feed and your Stories content—have them build on one another. This keeps all of your posts fresh and rewards users who take the time to check out both.

GoPro—the perfect mix of original and user-generated content

Photo of the Day: Where the #🌎 slows down. Poised above the #reef, @clay_kruse glides beneath the thundering #swell of the #Pacific. • • • #GoPro #GetOutside #Underwater #Snorkeling #Selfie

A post shared by gopro (@gopro) on Jul 3, 2017 at 9:05am PDT

GoPro makes absolutely killer adventure videos that regularly top the viral video charts. Obviously the camera brand is well positioned to share incredible footage from both its in-house team and community of users.

GoPro has become synonymous with adventure, as customers don these body cameras and capture beautiful scenery and outings around the world. And that sense of adventure has obviously translated well to Instagram Stories. If you take a peek at GoPro’s Stories content, you’ll see a stunning mix of brand-owned visuals and user-generated content.

Video of the Day: #Lifestyle goals? 🌊🌴 For @alexsmith_, it's just another day in #Bali. Edit by #GoProFamily member, @chrisrogersza. • • • #GoPro #GoProTravel #Indonesia #GoProSurf #Wanderlust

A post shared by gopro (@gopro) on Jul 8, 2017 at 12:06pm PDT

How to make this work for your brand

There are two takeaways here. First, don’t shy away from using professional photography to represent your brand. GoPro’s images and videos are high-quality and eye-catching. It’s almost impossible not to be drawn in.

Second, don’t forget about the opportunity to use curated content on your social media channels. If, like GoPro, you have customers or clients creating amazing content that’s relevant to the rest of your audience, then consider reposting it (with permission, of course).

And now that you’ve got a solid idea of what works for some of the top companies using Instagram Stories, you can use it as inspiration and apply the tactics and content types to your own efforts. Happy posting.

Social media moves fast and keeping up with the rate of change—new platforms and shifting best practices—can be tough. Learn the fundamental social media marketing skills you need to stay ahead of the pack with free training from Hootsuite Academy.

Learn More

The post 3 Brands Using Instagram Stories Well (And What You Can Learn from Them) appeared first on Hootsuite Social Media Management.

 

Posted from: http://www.socialmediaexaminer.com/messenger-chatbots-how-to-get-started-ben-beck/

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This post Messenger Chatbots: How to Get Started first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/lower-cost-facebook-ads/

Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible.

A lot of businesses and marketers don’t realize that you don’t have to sacrifice on cost to get results. Instead, the way the system is set up, you’ll likely see lower CPC because you’re getting more results.

Want to learn more? In this post, we’ll teach you how to make your social ad dollars go further with these six quick tips to lower your Facebook ads cost.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

6 tips for lowering the CPC of your Facebook ads

1. Understand your relevance score

Your relevance score will directly affect CPC, so it’s important to watch it carefully and understand it.

Facebook CPC

Facebook ads will provide a relevance score on every campaign you run. As the name suggests, this score tells how you relevant your ad is to your target audience.

We don’t know the exact algorithm Facebook uses to calculate it, making it a black box metric, but we know that positive interactions like engagement, clicks, and saving the ad will improve the score, while hiding the ad will lower the score.

Facebook prioritizes ads with high relevance scores, and will actually lower your CPC if you have high scores. This lowers the cost of your ads, sometimes significantly. Because of this, you should be watching all of your campaigns’ relevance score, and either adjust or stop campaigns that have scores on the lower end.

2. Focus on increasing CTR

Increasing click-through rate (CTR) will increase your relevance score, and thus lower your Facebook ads cost.

  • Some of the best ways to increase your ads’ CTRs include:
  • Always use desktop newsfeed ad placements, which generate higher CTRs.
  • Use appropriate CTA buttons. “Learn More” will sometimes drive more clicks than “Shop Now” for cold audiences that don’t trust you yet.
  • Write simple, clean copy that gets right to the point and doesn’t leave users guessing at what they’re clicking on or why they should.
  • Keep your frequency (or the number of times the same user sees the same ad) as low as possible. If frequency gets too high, your CTR will fall.

Facebook CPCImage source: AdEspresso

Without a doubt, though, the most effective way to increase your CTR is to run highly-targeted campaigns for niche audiences. Which brings us to our next tip…

3. Run highly targeted campaigns

Running highly targeted campaigns gives you a distinct advantage: you know exactly who you’re targeting, so you can craft ads and offers that you know that they’ll be receptive to. A comedy club, for example, might have the best luck showing ads of Jim Gaffigan to more family-friendly audiences, for example, and ads of Amy Schumer to women age 18 to 35.

Facebook CPC

You can use different targeting options like age, gender, location, interests, and even behaviors to create iron-clad audiences. Under behaviors, for example you can target specific device owners, people who are having an anniversary within the next two to three months, and users who have recently made business purchases.

Any group of people that you’re trying to target, you can find with Facebook’s incredible targeting system.

Facebook CPC

4. Utilize retargeting

Retargeting is a practice of showing your ads to users who are familiar with you and your product. Because this is a “warm” audience, they’ll be more likely to interact with or click on your ad, increasing CTRs and lowering CPC.

You can create custom audiences off those who have interacted with your Page, your site, and your mobile app.

Facebook CPC

You can even use retargeting to send a follow-up ad to users who had previously watched the majority of your video ad that was showed to a cold audience, increasing the likelihood that they’ll click since they’re somewhat familiar with your ad.

You can also use custom audiences from your email list for retargeting. Whether you’re showing ads to users based on their past purchases or past engagement on your site, you’ll know your relationship with them up front. This can help you create ads and offers that they’ll be most interested in.

5. Split test images and copy

You should A/B test everything if you want to keep your CPC low. It doesn’t matter if you’ve come up with the most genius offer ever—you still need to split test it. Create different versions of the same ad campaign that use different images, videos, and copy (both in the description and the headline).

Facebook CPC

Not only will this help you see what your audience actually prefers, allowing you to run the campaigns with higher CTRs and pausing the ones that are lackluster, it will also keep your ads fresh and interesting to the users who see them. This keeps frequency down, engagement up, and your spending low.

6. Only target Facebook’s desktop Newsfeed

There are exceptions to this—both Instagram Ads and Facebook’s mobile ads are more effective when the objective is mobile app downloads or purchases. That being said, desktop newsfeed ads on Facebook have consistently higher CTR and engagement rates than other placements (possibly thanks to the larger pictures, longer descriptions, and ease of desktop navigation). This, in turn, increases relevance score and lowers the cost of your ads.

Facebook ads automatically enables a number of placements, including Instagram ads and mobile newsfeed ads. You’ll need to manually disable these by manually unchecking the placements.

Facebook CPC

To turn mobile placements off, choose “Desktop only” in “Device Types.”

Facebook CPC

Facebook ads can eat through your social budget, but with some strategic adjustment, you can actually pay less for your ads and get more results at the same time. By focusing on increasing your engagement, and CTR, you’ll boost your relevance score and lower your ads cost in the process. There’s no catch-22. The higher your ad performs, the less they will cost you. This is a great incentive from Facebook to deliver a great system to both users and marketers, and it’s clearly effective.

Get the most out of your Facebook ad budget with AdEspresso by Hootsuite. The powerful tool makes it easy to create, manage, and optimize Facebook ad campaigns.

Learn More

The post 6 Simple Ways to Lower the Cost of Your Facebook Ads appeared first on Hootsuite Social Media Management.

 

Posted from: http://www.socialmediaexaminer.com/how-to-create-facebook-live-show/

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept […]

This post How to Create a Facebook Live Show first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: http://www.socialmediaexaminer.com/instagram-live-replays-what-marketers-need-to-know/

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news […]

This post Instagram Live Replays: What Marketers Need to Know first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/writing-tools-social-media-post/

Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.”

Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from, it’s blood free.

Even so, you get the point. Writing is hard.

Writing is also a skill that social marketers need to have. Social media posts, after all, have a pesky habit of not writing themselves.

The good news? There is now a whole army of online writing tools out there to make your life easier. We’ve compiled eight of our favorites below.

1. Hemingway App

Good for: Strengthening prose by eliminating unnecessary language.
Cost: $19.99 for desktop; free online

The Hemingway Editor strengthens your writing by highlighting sentences that will likely lose your readers. The tool also highlights complex words, adverbs, and instances of passive voice and give hints for alternatives.

To use it, simply paste your text into the online editor. It’ll review your writing and generate recommendations for improvement.

2. Writefull

Good for: Comparing words and phrases to see which option is more common (and likely accurate)
Cost: Free

writing tools for social media

The Writefull extension draws from large language databases (like Google Books and Google Web) to search for the frequency of phrases of text. Writefull can be activated in any writing tools (like Word or Outlook) and is super easy to use.

After downloading the plug-in, highlight the chunk of text you want to check (from whatever writing tool you’re using) and activate the Writefull pop-up by clicking CTRL + SPACE and pick the database you want to pull your results from.

Writefull is handy for:

  • Checking how often a portion of text appears in a database—the higher the number the better the odds are that it’s written correctly.
  • Comparing two chunks of writing to see which is more common in the database.
  • Seeing words in context—quickly see the most appropriate adjectives or prepositions to use in a phrase of text.
  • Getting synonyms in context—helpful if you find yourself using the same words repeatedly.

3. Captiona

Good for: Generating caption ideas for Instagram and Snapchat
Cost: $0.99 per download from the App Store.

Coming up with clever Snapchat and Instagram captions can be tough, especially when you’re posting a lot of photos and generally pressed for time. Enter Captiona, an app that generates captions for Instagram and Snapchat posts.

Optimized for iPhones and iPads, The app is essentially a search engine for social media captions that produces ideas based on keywords associated with your photo or video content.

After entering in those keywords, Captiona comes up with a bank of captions that you can pick and choose from. While some are quite generic, many are surprisingly clever.

4. ZenPen

Good for: Distraction-free writing.
Cost: Free

writing tools for social media

Staying focused on writing while at work can be a challenge. Especially with all the team chat pings and chatting colleagues buzzing around to distract you at any moment.

ZenPen helps you block out all those distractions with a minimalist writing zone. The full-screen enabled site offers a handy word count feature and drafts can even be downloaded for safe-keeping.

5. Power Thesaurus

Good for: Sourcing alternative words to add more variety to your writing
Cost: Free online

writing tools for social media

Stuck for a new way to say the same thing? Power Thesaurus could be your best word-hunting friend yet.

Not your average thesaurus, Power Thesaurus is a crowdfunded tool that generates synonyms from a large community of writers. All suggestions are based on the actual work of the community and are rated and ranked by members.

6. Grammarly

Good for: Granular grammar and spelling review
Cost: Free online

Writing tools for social media

Grammatical and spelling errors happen, especially when you’re rushed to get your social posts published. These sorts of errors can be pretty funny when published from personal accounts. For brands, however, errors in social media posts can negatively impact your reputation.

Grammarly promises to keep your social posts on point, flagging everything from contextual spelling errors to poor word choices. And the tool integrates with lots of online platforms including Twitter, Gmail, and Tumblr.

7. Correctica

Good for: Spelling and grammar check
Cost: $29.95/year for unlimited scans (first 10 scans are free)

Correctica is another helpful grammar check tool. While Correctica’s primary function is to scan website content for errors, they also offer personalized content reviews.

To take advantage of the service you need to email your documents to Correctica and they promise the return of proofed copy within minutes.

8. ProWritingAid

Good for: In-depth evaluation of your writing
Cost: Free online; premium desktop contracts ranges from $40 to $140

Writing tools for social media

Like the Hemmingway App, ProWritingAid is another handy writing evaluation tool. Available in desktop and a free online version, the tool flags redundancies, lengthy sentences, and clichés. It also checks for plagiarism.

While the free version is very functional, it is limited to 3,000 words per review. Something to keep in mind if your content team plans to use the tool for more than reviewing short social media posts.

For more social media writing tips, head over to our post 10 Quick Social Media Ad Writing Tips From an Expert.

The post 8 Writing Tools for Crafting the Perfect Social Media Post appeared first on Hootsuite Social Media Management.

 

Posted from: https://blog.hootsuite.com/writing-tools-social-media-post/

Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.”

Okay. As a social media marketer, there’s a good chance you aren’t penning from a typewriter. We also hope that wherever you do pen from, it’s blood free.

Even so, you get the point. Writing is hard.

Writing is also a skill that social marketers need to have. Social media posts, after all, have a pesky habit of not writing themselves.

The good news? There is now a whole army of online writing tools out there to make your life easier. We’ve compiled eight of our favorites below.

1. Hemingway App

Good for: Strengthening prose by eliminating unnecessary language.
Cost: $19.99 for desktop; free online

The Hemingway Editor strengthens your writing by highlighting sentences that will likely lose your readers. The tool also highlights complex words, adverbs, and instances of passive voice and give hints for alternatives.

To use it, simply paste your text into the online editor. It’ll review your writing and generate recommendations for improvement.

2. Writefull

Good for: Comparing words and phrases to see which option is more common (and likely accurate)
Cost: Free

writing tools for social media

The Writefull extension draws from large language databases (like Google Books and Google Web) to search for the frequency of phrases of text. Writefull can be activated in any writing tools (like Word or Outlook) and is super easy to use.

After downloading the plug-in, highlight the chunk of text you want to check (from whatever writing tool you’re using) and activate the Writefull pop-up by clicking CTRL + SPACE and pick the database you want to pull your results from.

Writefull is handy for:

  • Checking how often a portion of text appears in a database—the higher the number the better the odds are that it’s written correctly.
  • Comparing two chunks of writing to see which is more common in the database.
  • Seeing words in context—quickly see the most appropriate adjectives or prepositions to use in a phrase of text.
  • Getting synonyms in context—helpful if you find yourself using the same words repeatedly.

3. Captiona

Good for: Generating caption ideas for Instagram and Snapchat
Cost: $0.99 per download from the App Store.

Coming up with clever Snapchat and Instagram captions can be tough, especially when you’re posting a lot of photos and generally pressed for time. Enter Captiona, an app that generates captions for Instagram and Snapchat posts.

Optimized for iPhones and iPads, The app is essentially a search engine for social media captions that produces ideas based on keywords associated with your photo or video content.

After entering in those keywords, Captiona comes up with a bank of captions that you can pick and choose from. While some are quite generic, many are surprisingly clever.

4. ZenPen

Good for: Distraction-free writing.
Cost: Free

writing tools for social media

Staying focused on writing while at work can be a challenge. Especially with all the team chat pings and chatting colleagues buzzing around to distract you at any moment.

ZenPen helps you block out all those distractions with a minimalist writing zone. The full-screen enabled site offers a handy word count feature and drafts can even be downloaded for safe-keeping.

5. Power Thesaurus

Good for: Sourcing alternative words to add more variety to your writing
Cost: Free online

writing tools for social media

Stuck for a new way to say the same thing? Power Thesaurus could be your best word-hunting friend yet.

Not your average thesaurus, Power Thesaurus is a crowdfunded tool that generates synonyms from a large community of writers. All suggestions are based on the actual work of the community and are rated and ranked by members.

6. Grammarly

Good for: Granular grammar and spelling review
Cost: Free online

Writing tools for social media

Grammatical and spelling errors happen, especially when you’re rushed to get your social posts published. These sorts of errors can be pretty funny when published from personal accounts. For brands, however, errors in social media posts can negatively impact your reputation.

Grammarly promises to keep your social posts on point, flagging everything from contextual spelling errors to poor word choices. And the tool integrates with lots of online platforms including Twitter, Gmail, and Tumblr.

7. Correctica

Good for: Spelling and grammar check
Cost: $29.95/year for unlimited scans (first 10 scans are free)

Correctica is another helpful grammar check tool. While Correctica’s primary function is to scan website content for errors, they also offer personalized content reviews.

To take advantage of the service you need to email your documents to Correctica and they promise the return of proofed copy within minutes.

8. ProWritingAid

Good for: In-depth evaluation of your writing
Cost: Free online; premium desktop contracts ranges from $40 to $140

Writing tools for social media

Like the Hemmingway App, ProWritingAid is another handy writing evaluation tool. Available in desktop and a free online version, the tool flags redundancies, lengthy sentences, and clichés. It also checks for plagiarism.

While the free version is very functional, it is limited to 3,000 words per review. Something to keep in mind if your content team plans to use the tool for more than reviewing short social media posts.

For more social media writing tips, head over to our post 10 Quick Social Media Ad Writing Tips From an Expert.

The post 8 Writing Tools for Crafting the Perfect Social Media Post appeared first on Hootsuite Social Media Management.

 

Posted from: http://www.socialmediaexaminer.com/3-ways-to-generate-leads-using-youtube/

Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let […]

This post 3 Ways to Generate Leads Using YouTube first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/how-to-get-a-job-in-social-media/

The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research Center shows that job categories requiring social, technical, and analytical skills are growing significantly faster than the average for all job categories.

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Image via Pew Research Center.

Perhaps it’s no surprise, then, that LinkedIn currently lists more than 90,000 social media job openings worldwide.

So, you want to know how to find a job in social media? Here are some key ways to connect with recruiters, develop and highlight your social media expertise, and craft a winning application package—including a resume template—to help you land a social media job.

Table of contents

A step-by-step guide to landing a job in social media

Social media resume tips

Social media resume templates

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence with Hootsuite.

A step-by-step guide to landing a job in social media

1. Understand what role is right for you

While social media professionals can have many different job titles, their work tends to break down into six main types of role:

  1. Social media management
  2. Analytics and strategy
  3. Content creation
  4. Community management
  5. Campaigns and promotion
  6. Social media advertising and paid promotion

In smaller companies, these roles may all be bundled into one position. That means when applying to a small team, you’ll likely want to present yourself as a social media generalist, with broad skills across all of these areas, whereas for larger social teams you’ll want to highlight your specific expertise in one key role.

It’s never too early to start thinking about which type of role you’re best suited for so you can focus your job search, education, and skill-building using the right framework.

2. Establish a presence on social media

Your social media accounts reveal a lot about you—and prospective employers are likely to seek that information out, looking for clues about your qualifications for the job or your fit with the corporate culture based on what you post online.

Still, according to a national Harris Poll survey on behalf of CareerBuilder, nearly half of hiring managers who use social media to screen candidates have found something that caused them to take someone out of the running for a job. The worst social media offenses? Provocative or inappropriate photos, videos, or information (46 percent) and information about drinking or using drugs (43 percent).

So, should you just lock down your social media profile? No. The CareerBuilder survey also found that a third of hiring managers who screen using social media found something on social that actually caused them to hire a candidate.

When thinking about how to get a job in social media, take a close look at your social profiles to make sure they show you at your best. Look for any less-than-ideal posts or photos you may have shared back in your carefree college or high-school days, and ensure your most recent posts showcase your current skills and relevant expertise.

Here are some key strategies to keep in mind when developing your professional social media presence.

  • Craft a professional bio that showcases your personality, maintaining consistency in your key points but tailoring the length and tone for each social network. Check out our posts about how to write an effective bio for Twitter and Instagram.
  • Keep your profile image professional and consistent across networks, but resize it to the optimal dimensions for each network using these image specifications.
  • Post to your social channels regularly and with interesting insights, whether by creating your own content or sharing your thoughts on content created by others.
  • Follow relevant accounts, influencers, hashtags, and brands to keep abreast of what’s happening in the industry and keep an eye out for job postings.
  • Connect with people in your industry through Twitter chats, LinkedIn Groups, and other social spaces where you can foster relationships that provide mutual value and extend your network. Keep in mind that 70 percent of people who were hired in 2016 had an existing connection at the company, and referred applicants are 15 times more likely to be hired than those who apply through a job board.

If you’d like an inside look at how these strategies worked for a real person, Hootsuite copywriter Sarah Dawley shares how she used social (especially Twitter) to kick start her own social media career in her blog post How to Land Your First Job Using Social Media.

3. Know your stuff

Social media professionals wear a lot of hats, with responsibilities ranging from writing to revenue tracking, often all wrapped up into one position. They also need to have their finger on the pulse of the industry, knowing about the latest developments in social that can have a big impact on social media strategy.

Hootsuite Academy offers free online social media courses on key topics like social marketing, content marketing, and social advertising. More than 200,000 social media professionals have benefitted from this online learning program developed by Hootsuite’s social media experts.

More advanced users can pursue official Hootsuite Academy certifications. Completing these will get you listed in the Hootsuite Academy Directory alongside other certified social media pros.

Many social networks also have their own training and certification programs to help social media professionals learn the best ways to use each network’s specific tools—and highlight that proficiency to potential employers on your resume. You can learn about Facebook Blueprint, Google AdWords certification, Twitter Flight School, Pinterest Propel, and more in our post on brand certifications to make you a better social media marketer.

Keep in mind that training is an ongoing process. Pew Research Center data shows that more than half of American adults across all job sectors say it will be essential to engage in ongoing training and skills development throughout their working life in order to remain employable—and 35 percent of working adults say they need more education or training now to get ahead in the job they already have. This is especially true for social media professionals, who work in a landscape that is constantly changing.

4. Get hands-on experience

It may be frustrating to browse social media job postings, only to find that they all require at least some level of experience. So, how do you get that experience if you’re seeking out your first social media job?

Whether you’re a new graduate, a marketing generalist who wants to specialize, or a veteran marketer who wants more hands-on social experience, here are some options to help beef up your resume and gain the experience you need to bring value to future employers:

Volunteer to create or manage the social media accounts for a charity or community organization you’re involved with or that speaks to your personal values. If you don’t have the time to take on an ongoing commitment, look for opportunities to get involved with the social media for an event, which will have a set end date.

Look for a social media internship to develop real-world on-the-job skills. Make sure the internship aligns closely with your desired career path so that you gain the most relevant experience.

If you already have a marketing job but no social media experience, talk to your employer about ways you could help contribute to the company’s social media presence.

Develop, implement, and track the results of a social media strategy for your own blog, business, or personal brand.

5. Use social media to find positions

Job seekers in all fields are turning to social media to connect with companies and look for work. In fact, watching for posts about employment opportunities is the most common reason for internet users in Spain to follow brands on social, while the amount of time U.K. internet users spent on LinkedIn jumped 87 percent between December 2016 and March of this year.

LinkedIn is the obvious choice when it comes to searching out jobs using social media—the network currently has more than 10 million job listings. But beyond its job search functionality, LinkedIn offers important networking opportunities for social media professionals, especially through LinkedIn Groups.

Social channels also provide an important way to research prospective employers and learn about company culture. Facebook and LinkedIn are the most common channels for researching prospective employers, except among 18- to 29-year-olds, who favor Instagram for this purpose. Company hashtags (for example, #hootsuitelife and #hootjobs) can give you a peek inside a company’s office life and highlight current job postings.

6. Create a standout resume

Here’s the simple truth: A hiring manager is unlikely to read through your entire application before making an initial yes-or-no decision about you.

They might not even see all the resumes submitted, as an HR person, recruiter, or even software might conduct an initial screen to match applicants against the job requirements.

In fact, a recent study found that recruiters spend on average only six seconds screening each resume.

Now let’s look at some key ways to get your resume into the “in” pile and avoid the “out” pile on that critical first sort.

Social media resume tips

Address the job requirements

Read the job posting carefully and make sure your resume addresses all of the points required. You may even want to mirror the language from the ad to make it easy to match your experience to the requirements—especially in case the first sort is done by software.

Also, be sure to address the requirements stated for the application package itself. For example, while only 26 percent of recruiters view cover letters as important, you’ll be setting yourself up for failure if you don’t include a cover letter when the job posting requests one.

Quantify your results

Many organizations are focused on proving the ROI of social, so highlight experience that demonstrates you can get results—including numbers from real-world wins whenever possible.

For example, you could highlight the growth of social channels during your tenure, the success of campaigns you ran, and so on. Keep this tight and to the point, using active language.

Highlight your knowledge of the company

Tailor your application to each company, and be sure to include a sentence that shows you know what the company is all about. Then, highlight how you can contribute to the company’s goals or what you can contribute to the specific role or the corporate culture.

For example, if you regularly participate in a company’s Twitter chat (like #hootchat), be sure to say so and highlight something you’ve learned.

Focus on the details

Be sure to proofread your application. Reading it out loud is a great way to slow yourself down and catch mistakes. It’s also worth asking a friend or colleague you trust to take a look with a fresh set of eyes.

Social media resume template

Since a standout resume is critical, we’ve created a a few resume templates for social media marketing professionals to ensure you cover all the bases.

To use the templates simply click File in the upper left-hand corner, then select Make a copy from the drop-down menu.

Social Media Resume Template (version no. 1)

Social Media Resume Template (version no. 2)

Social Media Resume Template (version no. 3)

Happy job hunting.

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The post Land Your Dream Job in Social Media: Resume Template, Tips, Resources appeared first on Hootsuite Social Media Management.

 
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