Posted from: http://www.socialmediaexaminer.com/how-to-use-facebook-messenger-for-social-customer-service/

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” […]

This post How to Use Facebook Messenger for Social Customer Service first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: http://www.socialmediaexaminer.com/new-instagram-messenger-ad-features-linkedin-native-video/

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka […]

This post New Instagram and Messenger Ad Features, and LinkedIn Native Video first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/social-media-gen-z/

Forget avocado toast-loving Millennials. They’re old news. We’re here to talk to you about the new young generation: Generation Z.

Who are they? Generation Z is anyone born during or after 1995—they grew up with the devices, apps, and social media networks that we use today.

They’re reported to have $44 billion in purchasing power, making them the next big target for brands. Here’s what marketers need to know about this group.

What social marketers need to know about Generation Z

They lead secret lives

Concerned with keeping their online personalities under wraps in fear of being discovered by their parents (or rejected from Harvard), Gen Zers know the importance of managing both their public and private identities over social media.

They use aliases—shortened versions of their name—to keep from being searchable online. Teens have even established “rinsta” and “finsta” Instagram personas—rinsta being a “real” account and finsta being a “fake” or “friends-only” profile.

Finsta is where Generation Z share bad selfies and funny memes.

Key takeaway: Since audience research is key to developing buyer personas, brands must find other ways to engage this younger generation to learn more about them. Consider using messenger apps where the interactions are more private and personal (one-on-one), in the same way Adidas uses Whatsapp to build dedicated communities or “squads” who love their brand.

They’re resistant to advertising

Less than 25 percent of Gen Zers have a positive perception of online ads, according to a report by Millward Brown. And while they are more positive than other generations towards mobile rewards video and skippable pre-rolls (which, according to the Millward Brown study, achieve net positive scores of 41 and 15 percent respectively), Gen Zers are especially negative toward invasive ad formats like non-skippable pre-rolls and pop-ups (-36 percent and -42 percent respectively).

So who do these teens trust? Gen Zers look to YouTube stars, Instagram personalities, and other social media influencers when it comes to purchasing decisions. They’re not looking to anyone with a large following either—they respect qualities like authenticity and philanthropy in the influencers and celebrities they follow.

Key takeaway: Connect with influencers or trusted figures in the community in order to reach Generation Z. When choosing someone to represent your brand, keep in mind that this group doesn’t appreciate ads that depict perfection. They want more representations of reality, and they want to celebrate diversity and inclusion.

They’re easily bored

Gen Zers have an average attention span of eight seconds, according to a report by Sparks & Honey. By comparison, the attention span of the average millennial is 12 seconds. This makes Generation Z one of the hardest demographics to engage—they’re already used to skipping ads and are more likely to switch between multiple devices to divide their attention.

Key takeaway: Keep coming up with new ideas to keep your social channels feeling fresh and how to hook your audience in right away. Look to other brands for inspiration to make sure your social media content never goes stale.

For other tips on creating engaging content, check out our article Not Sure What to Post on Social Media? 10 Content Ideas That Work.

They want to be engaged

More than any generation before them, Gen Z is open to sharing their opinions.

In IBM’s report on Generation Z’s consumer behavior, 42 percent said they would participate in a product review. Gen Zers want to be a part of collaborative communities where ideas and opinions are easily exchanged. That means they’re open to engaging in conversations with businesses.

This is great news for brands looking to gather insights from their Gen Z customers with tactics such as social listening, surveys, and social media polls. But keep in mind that things like social media fails might be easier to come by with a demographic that’s willing to share their thoughts on just about anything and everything.

Key takeaway: With 85 percent of Generation Z learning about products through social, you can bet this generation is critical of the product information, customer support, and overall content brands are sharing on social media. If you’re lucky, a bad experience with your brand might end up like 10 Risky Brand Comebacks on Social Media That Worked—but don’t count on it.

Connect with Generation Z—or whoever your target audience—using Hootsuite. From a single dashboard you can easily manage all your social channels and engage with your audience across networks.

Learn More

The post The Social Media Habits of Generation Z appeared first on Hootsuite Social Media Management.

 

Posted from: http://www.socialmediaexaminer.com/video-authenticity-how-to-perform-on-camera-david-h-lawrence-xvii/

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

This post Video Authenticity: How to Perform On-Camera first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: http://www.socialmediaexaminer.com/how-to-create-social-media-policy-for-employees/

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for […]

This post How to Create a Social Media Policy for Your Employees first appeared on .
– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/how-to-use-instagram-for-business/

From the boom in popularity of Instagram Stories, to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business.

How can your business get the most out of Instagram marketing? This post covers everything from getting started and creating a content strategy, to building your brand and boosting results.

Table of contents

How to set up an Instagram account for your business

Setting goals for your business on Instagram

Creating an Instagram content strategy

Building an Instagram brand for your business

Getting creative with your Instagram content

Boosting business results with Instagram ads

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.

How to set up an Instagram account for your business

If you haven’t gotten started on Instagram yet, download it to your mobile device from the Apple Store or Google Play (it’s free). You’ll need to sign up, which means choosing a master email and a secure password. Once you’ve entered the app, you’ll be prompted to fill out your profile.

Here are some tips on optimizing your business’ Instagram profile.

Your username and bio

For discoverability, your username on Instagram should match the username of your other branded social media profiles.

The only other information that appears on your public profile is your website (a URL, which you can change to promote campaigns or new pieces of content) and a short bio.

Use your bio to explain what your business about and what people can expect from your Instagram profile. You may also want to include any branded hashtags you want followers to use. Check out our post Instagram Bio Ideas for Business for more on this.

Here are Instagram’s instructions on how to edit your Instagram bio.

Your profile photo

Your Instagram profile photo should probably be your company’s logo. Having it match your other profile photos will help with discoverability, since people who follow you on Twitter or Facebook will instantly recognize your brand.

Your Instagram profile picture will be cropped into a circle on the app, so make sure you choose an image that will look good in that shape. Though the profile picture will be 110 pixels in diameter on the mobile app, choose a larger image since it will appear larger on the web.

Learn how to change your Instagram profile photo.

For more information on how to optimize your Instagram business profile, check out this video from Hootsuite Academy’s free online Social Marketing course.

Follow people

Lastly, to kick off your business’ Instagram presence, you’ll want to follow a bunch of users. Find influencers in your industry, customers, and other people relevant to your brand and follow them.

Instagram demographics vary widely, so make sure you know exactly who you’re trying to target. Search industry hashtags and make your presence known by commenting on photos and following people who participate in these discussions. You’d be surprised how quickly this can expand your following on Instagram.

Lastly, add your Instagram handle to your web properties and other social media profiles for cross-promotion. You can also send out a message or two asking your existing following on those networks to also follow you on Instagram.

After you’ve created your profile, add Instagram to your Hootsuite account. Create streams for hashtag searches, location searches, and your own posts. These streams will help you quickly and efficiently tackle anything Instagram throws at you, from day-to-day engagement to integrated social media marketing campaigns.

Setting goals for your business on Instagram

All of your Instagram efforts should be driven by strategic goals. What is your business hoping to achieve by using Instagram? Set goals that tie back to overarching business or departmental goals. For example:

  • Increase product sales
  • Drive traffic to your website
  • Increase brand awareness
  • Increase customer satisfaction
  • Attract top talent
  • Identifying and establishing relationships with influencers

Not matter what you’re trying to achieve, your Instagram goals need to be specific, measurable, attainable, relevant, and timely (or S.M.A.R.T., if you’re into acronyms).

Creating an Instagram content strategy

Sporadically scrolling through Instagram, randomly liking a few photos, and posting a close up portrait of your dog’s face for the fourth time in a week works just fine for an individual using the platform.

But you need to have a more deliberate marketing plan for Instagram if you expect to build a strong community and see real results for your business. Your strategy should cover four key things.

1. How often and when to post

You’ll want to maintain a regular posting schedule, but don’t bombard your followers with too many posts. The smartest way to figure out what works best for your business is by testing posts at different intervals and times and then tracking the results. Once you’ve figured out the best cadence, a shared content calendar is the best way to keep track of what’s going to be posted and when.

2. Content themes

Rotating through different content themes will keep things interesting for your followers, and help you achieve different goals. For example, a post-secondary institution aiming to increase awareness and attract new students might use contests, alumni stories, and campus life as its main content themes.

3. Style guidelines

Do you use emoji in your captions? Are there grammatical guidelines your brand follows? What hashtags do you use? What types of photos do you post? Are there visual cues that every post should adhere to? Your style guidelines should cover all of the ways your brand makes itself distinct and consistent. We’ll go into detail about how you can define these things in the next section.

4. Engagement guidelines

These guidelines should cover how and when your business interacts with other accounts on Instagram, from liking and commenting on other people’s photos to handling the incoming comments on your own account. Pro tip: Don’t automate any of your engagement. We tried it, and it doesn’t work out so well.

Building an Instagram brand for your business

Instagram is all about the visuals, so aim to build a cohesive and recognizable brand identity. Here are a few ways to do that.

Create visual consistency

A visual social media report from WebDam found that 60 percent of the top brands on Instagram use the same filter for every post. By using the same filters over and over, you can establish a style that will become recognizable to your followers. Since your goal is to get Instagram users to stop scrolling once they see your image (in order to engage with it by liking or commenting), the more instantly recognizable your photos are, the better.

Take a look at 33 Acres Brewing Company, which uses white borders and a very white color pallet in the majority of their Instagram photos. Scrolling through their feed, the style quickly becomes familiar and you start to associate images that meet these characteristics with the brewery.

Mobile photo editing apps like VSCOcam or Enhance can provide additional filters or editing options to help you find your style. Photos that have been edited or filtered elsewhere can still be imported into Instagram.

Choose your subject matter

Visually, you’ll need to decide what content your posts will focus on. In some cases, the content will be obvious: a clothing line will showcase clothes, a restaurant will post photos of its food.

You don’t have to be a lifestyle brand to post lifestyle content. Hootsuite is a social media management solution, but on our official Instagram feed we post photos and videos of our staff members, our dogs, and our offices.

All of our new employees (and #hootdog's) get a Hoot Headshot! 🐶 Welcome to the team, @lenithepooch! #hootsuitelife 📷: @lenithepooch

A post shared by Hootsuite (@hootsuite) on Dec 16, 2016 at 1:50pm PST

Need inspiration? Check out these three unlikely brands that are killing it on Instagram.

Create a branded hashtag

Finally, there may be non-visual elements to add to your Instagram brand, like common language or style for captions. A popular technique is the branded hashtag. This doesn’t mean simply using your company name as a hashtag, this is about creating a hashtag that embodies your brand and encourages followers to share photos that fit that image.

Hootsuite’s branded hashtag is #hootsuitelife. Lululemon Athletica has users tag their workout photos with #thesweatlife, which has generated tens of thousands of posts from their community.

Poler Stuff has not one, but four branded hashtags (#campvibes, #adventuremobile, #bagitandtagit, and #beneaththebrim). #Adventuremobile isn’t directly related to any of Poler’s products, but it does speak to their brand persona of active, outdoor living and has attracted hundreds of thousands of posts.

Instagram for business

Stay true to your audience

Your business won’t succeed on Instagram by simply mimicking the strategy of other brands. What works for Starbucks or Red Bull won’t necessarily work for a financial institution or a non-profit organization. Hone in on your audience and make sure you’re catering to their interests and expectations. Look at what’s working for your business on other social networks, what content your audiences shares on Instagram, and how they interact with your competitors or similar brands.

Getting creative with your Instagram content

Take a picture, add a filter, and post away. Right? That might have worked when Instagram was in its infancy, but the platform has matured and now offers plenty of opportunity for businesses to share different types of interactive and attention-grabbing content. Here are some ways you can break out and get more creative with your Instagram content.

Don’t neglect captions

Instagram may be all about captivating visual content, but don’t neglect the captions that go along with each photo—they present a big opportunity for your business to tell a story. Instagram captions allow you to expand on the image, give it context, and even make your followers laugh (especially if you are proficient in emoji). It can also tie an image back to your business. Check out these 12 tips for writing the best captions for Instagram.

Use photo and video albums

You can add up to 10 photos and videos to a single Instagram post, giving users the opportunity to swipe through and see each individual piece of content. These albums offer businesses a way to combine photos and videos to tell stories and convey information in a highly engaging way. Here are five ways you can use Instagram albums to create interactive posts for your business.

Take risks with Instagram Stories

Instagram Stories have quickly amassed 250 million average daily users, and there’s no shortage of businesses using them. Disappearing content and live broadcasting features make Instagram Stories the perfect vehicle for businesses to take creative risks and create attention-grabbing photos and videos. Check out our post on how your business can use Instagram Stories for more detail.

Collaborate with influencers

Identify influential people on Instagram that are relevant to your brand or industry, and begin building a relationship. Give them control of your account for a day for a takeover, or inquire about supplying them with sponsored content for their own account. This could pay off big time as they expose your brand to their large Instagram community. While many influencers will charge a pretty penny for their services, even small and medium size businesses can use this tactic by partnering with local influencers. Learn more about this strategy in our guide to influencer marketing on social media.

Boosting business results with Instagram ads

Social media ads have proven to be an effective means for generating new business, and Instagram ads are no exception. Whether your goal is to build brand awareness, get more website visits, or increase downloads of your mobile app, Instagram ads can help you access a huge, engaged audience. Learn how to make the most of them in our guide to advertising on Instagram.

Save time managing your Instagram presence by using Hootsuite to share Instagram video, schedule posts, and monitor your efforts. Try it free today.

Learn More

This is an updated version of a post that was originally written by Evan LePage in June 2015.

The post How to Use Instagram for Business: A Complete Guide for Marketers appeared first on Hootsuite Social Media Management.

 

Posted from: https://blog.hootsuite.com/how-to-get-free-youtube-subscribers/

To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that work.

Over the last few years, Facebook, Instagram, and Snapchat have stolen the social video spotlight. But YouTube is still an incredible marketing channel, receiving over 30 million visitors per day and 5 billion daily video views.

According to GlobalWebIndex, one in four YouTubers watched a branded video last month. It’s not just millennials using YouTube, either. Google shows that YouTube reaches 95% of online adults age +35 in a month. And according to new demographic data from Google, YouTube’s reach continues to expand to older audiences.
In this post, you’ll learn eleven ways to start getting YouTube free subscribers. If you’re just starting to build your YouTube channel or looking for some ways to optimize existing content, this post is for you.

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software.

11 ways to get free YouTube subscribers

1. Stop hacking. Start promoting.

If you search “how to get free YouTube subscribers,” you’ll discover a delightful subgenre of social media advice dedicated to ‘hacks and glitches for YouTube.’ These shortcuts—often sold in sensational headlines like ‘how to get millions of free YouTube subscribers’—promise to teach you a hidden trick that will flood your channel with free YouTube subscribers (the truth is YouTube hacks only exist if your definition of a “hack” is a little-known feature).

One of the most popular YouTube tutorials for getting free subscribers comes from a young expert named JustKyptic.

During my research for this post, I have to admit—his headline hooked me. According to Mr. JustKyptic, he’s discovered a YouTube glitch that gets you thousands of free YouTube subscribers in just a few seconds.

I had to watch.

Free YouTube subscribers

If you watch the video, you’ll learn JustKryptic’s YouTube hack.

As he shows, you can open up your developer tools in Google Chrome. As you may know, clicking “view” > “developer” > “view source” reveals the HTML source code for any webpage.

Free YouTube Subscribers

Next, Mr. JustKryptic clicks on the “YouTube subscriber count” button. And with a flick of his wrist, he changes his YouTube subscribers from 500 to 1000. He warns against changing it higher as YouTube might ban your account.

I’m sure you can spot the error?

JustKryptic is only editing the source code on his own Chrome browser. Only he can see that his YouTube subscriber count has increased—this is not a real change made in YouTube but is simply on his own personal browser.

At the end of the video, he admits this is a prank.

I watched five more of these YouTube hack videos. And most followed the same format: they were a prank.

So if you’re searching for YouTube hacks, you’re likely wasting time. But you still need subscribers.

If you have a new or unknown YouTube channel, you need to gain some sort of traction. Without the attention of YouTube’s algorithm, your videos won’t appear in search results or appear in recommended lists.

So how can you get the organic ball rolling? I asked this question to Gianni “Luminati” Nicassio, a founding member of the indie-band Walk Off The Earth. Gianni used YouTube to catapult his unknown band into a global act, earning over 634 million organic views from YouTube.

His advice for new YouTube channels? Be ruthless about promotion. “If you’re getting started, don’t shy away from the grunt work,” says Gianni. “Creating engaging content is only half of the process. You need to get ruthless and promote, promote, promote.”

“Start with your Facebook friends and shamelessly (but still with some class) ask them to share your video. Then, find out where your audience is hanging out and start targeting those sites. Go to blogs that relate to your content and share your video. Or reply in the comment sections of the related video.”

Your task: Stop wasting time looking for YouTube shortcuts. Instead, build a plan to promote your YouTube channel. Start with manual tasks. And once you have some traction, free YouTube subscribers and organic traffic will begin to appear.

2. Follow the 1×4 content schedule

I wanted to know how to build a YouTube following from scratch, so I interviewed Graham Cochrane, the founder of the popular YouTube channel “The Recording Revolution.” Cochrane went from unemployed to creating a 7-figure business around audio engineering tips. YouTube has been a key distribution channel for him.

Cochrane says publishing frequency is key.

“The BEST thing you can do with YouTube (or any content creation for that matter) is to make a lot of content and make it consistently. I’ve made at least one video a week for seven years.”

This frequency helps you retain subscribers (another important metric for YouTube) as well as helps you attract new free YouTube subscribers.

“People come to expect your content. You create a dependable rhythm like your favorite TV show. You know it comes on every week. Plus, when you create more content you increase the number of places people find you online. Instead of seeing your brand for one or two YouTube searches, you start to appear again and again in search results.”

A simple formula that works is this: 1×4. Publish four YouTube videos every month. That breaks down to one video every week. It’s an easy number to remember and you’ll soon see new YouTube subscribers trickling in.

Your Task: Commit to a publishing schedule. An easy formula: one YouTube video every week for a total of four a month.

3. Stop talking. Start delivering.

YouTube explicitly states: “channels and videos with higher watch time are more likely to turn up in search results and recommendations.”

How can you increase your watch time? There are lots of tips and tricks online. But the most important principle is this: value your viewer’s time.

According Gianni Nicassio (the viral master I mentioned earlier), you need to deliver value right away. “We’ve found that the first eight seconds of your video are the most important. The click-away rate in those precious seconds is staggering. If you make music videos, start playing music right away. If you are teaching something or explaining a product, start delivering information.”

Nicassio recommends you skip straight to the content and then promote your products at the end. “Don’t tell people about your day, don’t talk about other videos that you’re making or where to buy the song. Just play the song and tell them the supplementary info after the song or in the description.”

Your Task: Shorten your intro. Skip the flashy intro and theme music. Make sure the first eight seconds of every video hook viewers.

4. Convert searchers to subscribers with playlists

You work hard to acquire a first-time viewer. The viewer needs to search for a relevant keyword, see your video in YouTube’s results, and click your result. To turn these casual viewers into subscribers, use YouTube playlists. These boost content consumption, retain subscribers, and boost your watch time.

Instead of creating miscellaneous playlists, create a track of content for new users to watch. In other words, treat your viewers as a cohort, segmenting your audience into groups of users that will move through your content.

Create playlists for three types of cohorts:

  • New viewers—what content should a new viewer watch first? I recommend creating a YouTube playlist that says. “New to this YouTube channel? Watch these first.” This playlist needs to introduce the viewer to your channel and deliver your best, funniest, or most helpful videos that will convert them from a searcher to a subscriber.
  • Task-orientated viewers—If you offer educational content, a large portion of your audience will be looking to solve specific problems. This might be learning a specific skill or fixing a problem. Cochrane (the YouTube expert quoted above), for example, has specific playlists that help his audience complete different music tasks. These playlists increase content consumption as well as remind people that your channel is a good place to look later if they encounter a challenge. You can see Cochrane’s playlists below or by clicking here.

  • Topic-focused viewers—By creating playlists that comprehensively cover a specific topic, you’ll attract one of the most profitable type of viewers: content bingers. These viewers are looking for collections of videos on a specific topic and will methodologically work their way through your playlists. A good example of this comes from Google Analytics’ YouTube channel. You can watch a collection of videos on “TV attribution,” “Google Data Studio,” or master the basics of “Google Tag Manager.”

free YouTube subscribers

It’s easy to create a playlist in YouTube.

  1. Start with a video you want in the playlist
  2. Under the video, click add to
  3. Click create new playlist
  4. Enter a playlist name
  5. Use the drop down box to select your playlist’s privacy setting. If it’s private, people can’t find it when they search YouTube
  6. Click create

Your Task: Create YouTube playlists based on three viewer cohorts: first-time viewers; task-orientated viewers; and topic-focused viewers.

5. Expand your search net with Pinterest

Most of your subscribers will discover your channel by either searching in Google or via YouTube’s search bar. Pinterest is also a visual search engine, making it a perfect match for your YouTube strategy.

Not every business or brand is right for Pinterest. To determine whether your customers live on Pinterest download our helpful audience worksheet.

  1. Hire a designer to turn a few of your best YouTube videos into Pinterest-friendly images. For example, if you run a YouTube cooking channel, you might have a Pinterest visual that offers tips for proper knife techniques or quick tips about baking. On each visual asset, link to your YouTube channel and tell people they can watch the full video there.
  2. Collect these graphics and create an SEO-focused Pinterest collection. For example, you could turn your topic-focused playlist into a Pinterest collection. Target a high-volume keyword with your Pinterest collection—such as “Healthy summer recipes” or “Photography 101 tutorial.”
  3. Consider investing some budget in Pinterest ads. They are quite effective and will help boost your visibility. This is optional as people will naturally discover your Pinterest collections via search.

Your task: Build SEO-focused Pinterest collections that link back to your YouTube channel.

6. Add a mention in Amazon Reviews

Is your YouTube channel about a product category such as electronic gear? Or maybe it covers a topic that lots of books have been written on such as gardening, arts and crafts, or fashion. Leave reviews on popular Amazon products and mention your YouTube channel.

Let’s say you have a YouTube cooking channel. You could leave reviews for popular cookbooks—such as The Joy of Cooking or a new book out by a celebrity chef—and tell people that you’ll be testing out a few recipes on your YouTube channel. Or if your YouTube channel is about hiking gear—you can mention that you’ve reviewed a popular piece of equipment on your channel.

According to Amazon’s review guidelines, you’re not allowed to post URL links to external sites. So if you include a link to your YouTube channel, your review will be banned.

But you can mention your channel—such as “I also reviewed the Joy of Cooking on my YouTube channel ‘Cookin’ with James and Owly’”—and gently promote your channel. YouTube also allows you to post video reviews of products. If you leave a video review, end the video with a subtle shout-out to your YouTube channel.

Your task: Find popular books or products related to your YouTube channel. Add a genuine and thoughtful review on Amazon. At the end, mention your YouTube channel. Note: it’s against Amazon’s policy to include a URL. But you can mention your YouTube channel name so that people can search for it in Google.

7. Promote your YouTube channel with Facebook Groups

Over the last year, I’ve been rediscovering Facebook Groups. You can find a group for most topics and interests. For example, #TeamofOne is a community of social media consultants and strategists. I also follow a copywriting group, as well as groups related to my hobby of music production.

You can find relevant Facebook Groups by searching “YOUR KEYWORD” with the filter of “Groups” in the Facebook search bar. To browse different groups and sort by interests, use Facebook’s discovery feature. If you sell local products, you can find local buy-and-sell groups here.

Your task: Find 10 to 20 relevant Facebook Groups and add a comment, telling people about a YouTube video you’re proud of. If you don’t want to do this manual work, outsource to a freelancer using Upwork.

8. Promote with Subreddits

Reddit users organize themselves into subreddits. These are communities based around a topic. Find 10 to 20 subreddits and tell people about your YouTube channel.

If your content is horrible and not relevant to the subreddit, Redditors will make fun of you and kick you out of the subreddit. A good rule of thumb for marketing, though, is to only promote and advertise once you have an amazing product. Otherwise, as marketing legend Dan Kennedy puts it, “marketing only increases the speed people find out your product is awful.”

Your Task: Find 10 to 20 subreddits and post a link to a YouTube video you’re proud of. I wrote a comprehensive guide to finding subreddits here.

9. Create searchable titles

I also asked Cochrane if he had any simple optimization techniques that people tend to overlook. He recommended spending a few minutes creating SEO-focused titles and descriptions.

“The best thing you could do is create YouTube titles and descriptions that have the most relevant search terms in them,” says Cochrane.

“An easy way to test is to start typing into the YouTube search bar the words you WERE going to use in your title. Which search results come up? Now try other words (one word at a time because YouTube will autofill based on popular search terms) and you can see what other people are ACTUALLY typing into YouTube and see how many results those search terms give you.”

Your Task: Use YouTube’s autofill feature to create SEO-friendly titles and descriptions.

10. Translate popular videos

It’s hard to find a winning YouTube formula. But once you hit gold, you need to focus your efforts on replicating success.

After publishing for a few months, you’ll likely have a few videos that resonate. I recommend translating these popular videos to a few languages (such as German, French, and Spanish). This helps you rank in international markets, gain new free YouTube subscribers, and expand your reach. It’s always a good idea to add subtitles to every YouTube video as well.

Your Task: Hire a translation company to turn your top-performing YouTube videos into international hits.

11. Expand your reach with Facebook, Instagram, and Twitter

YouTube is a fantastic way to attract free subscribers. And often what works on YouTube can also work on Facebook, Instagram, and Twitter video.

Expand your reach by publishing your YouTube videos on different social networks.

With Hootsuite, you can do this pretty quickly. Use Hootsuite to upload and schedule your YouTube videos—and then publish that same video to other video networks such as Facebook, Instagram, and Twitter.

It’s also easy to use our video integrations—such as the amazing tool Vidyard—to access detailed video and conversion data.

You can learn more about how Hootsuite makes social video management easy here.

Your Task: Once you’ve mastered YouTube, republish your best video content to Facebook, Instagram, and Twitter. Hootsuite can help here, letting you manage all social video networks from one fast platform.

Related YouTube resources

Grow your YouTube audience faster with Hootsuite. It’s simple to manage and schedule YouTube videos as well as quickly publish your videos to Facebook, Instagram, and Twitter—all from one dashboard. Try it free today.

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The post How to (Really) Get Thousands of Free YouTube Subscribers appeared first on Hootsuite Social Media Management.

 

Posted from: http://www.socialmediaexaminer.com/how-consumers-respond-to-brands-on-social-media-new-research/

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand […]

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– Your Guide to the Social Media Jungle

 

Posted from: https://blog.hootsuite.com/perfect-facebook-post-key-ingredients/

No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, but there is such a thing as a perfect Facebook post for your brand.

To find out what goes into a successful Facebook post, I spoke with Hootsuite’s social media marketing specialist, Amanda Wood, and social media marketing coordinator, Christine Colling. They shared tips on:

  • How to get your content seen by working with Facebook’s News Feed
  • How to write attention-grabbing posts
  • The type of content that gets the most engagement
  • The role of timing in a perfect Facebook post

Continue reading to discover how you can create the perfect Facebook post for your brand.

5 components of a perfect Facebook post

1. Great copy

Copywriting is one of the most useful skills a social media manager can have. Writing clear and concise copy lets your audience spend more time paying attention to your key message—rather than deciphering what you’re trying to say. Wood and Colling share three tips to keep in mind when writing Facebook posts.

Keep it short

“Our audience’s time is important to us so we get our message across in as few words as possible,” explains Wood. “We keep headlines under 20 words and use a maximum of 50 words in the description for optimal link clicks.”

Use emoji

If your brand voice allows for it, Colling suggests using emoji in your copy. She says: “You can use emoji to show a reaction to content rather than explaining something. Emoji help emit emotion and take the place of too many words.”

Tease the content

When creating a Facebook post, keep your audience top of mind. Wood says, “You should always be thinking about how you can save your audience time, while providing valuable content. For example, when we share a link to a blog post that contains 10 tips, we give away four.”

This way, the audience is able to easily determine whether the link is one they want to click. If the tips we share aren’t what they’re looking for at that time, they can scroll past. On the other hand, if the teaser content looks like something they’d be interested in knowing more about, they can click through and continue reading.

For more expert writing tips, read our post 7 Key Strategies to Write Clickable Content for Every Social Network.

2. Compelling visuals

When you combine great writing with attractive visuals, you’re well on your way to creating the perfect Facebook post.

Wood and Colling recommend that social media managers:

  • Add a variety of media formats to Facebook posts. Rather than just sticking with images, try mixing things up with video content, blog links, GIFs, or other rich media assets relevant to your organization.
  • Create new social assets to use instead of preview images. Facebook automatically pulls a preview image from the content when you’re sharing a link. Instead of accepting whatever shows up, Wood suggests creating a separate social asset to offer additional information to your audience.
  • Be strategic with video content. Colling recommends finding a length that works for your brand, but says shorter videos often work best. “We keep our videos under a minute and make sure we’re adding value,” she explains. “Hootsuite’s social videos aim to be educational and provide information to our audience.”

Colling also suggests experimenting with Facebook Live video. Facebook’s algorithm prioritizes Facebook Live videos as they are happening so they appear higher in users’ News Feed.

3. Uses the algorithm to increase reach

In 2016, Facebook Pages experienced a 52 percent decline in organic reach. If you understand the way the Facebook algorithm works, it can help alleviate some of the impact this has surely had on your content.

According to Adam Mosseri, Facebook’s VP of Product Management,, the algorithm looks at each post individually and predicts whether a user will be interested in—and how likely they are to share—the content. Each post is given a relevancy score based on:

  • Who posted the story (ie. if someone likes and comments on another user’s posts, Facebook will infer you are interested in the content)
  • How many interactions the post has (if a post has many likes and comments, Facebook determines it is more popular and of more interest)
  • When the post was originally created (more recent posts are given priority, unless another variable shows to be more significant.)

Mosseri explains the best ways publishers (that’s you!) can get more engagement by working with Facebook’s algorithm:

  • Try things. Mosseri says this is the most important step towards dominating the News Feed. “What’s best for your audience might not be best for another company’s audience,” he explains. “Experiment, make mistakes, try long form, short form, video, and different tones.”
  • Write compelling headlines. Mosseri, unsurprisingly, suggests publishers avoid clickbait headlines. Instead, he advises brands give their audience a clear sense of the content behind the link.
  • Avoid being overly promotional. Nobody wants to get bombarded with branded content, so you risk losing your audience’s interest if you take this route.

Our social media team find video content gets the most engagement, but this won’t necessarily be the case for all brands.

For more on using the algorithm to your advantage, read our post The Facebook Algorithm: What You Need to Know to Boost Organic Reach.

4. The timing is right

The perfect Facebook post for your brand is about more than just the content. Wood explains, “Even if you have the best content, if you’re posting at a time when your audience is asleep or inactive you aren’t going to see great results.”

So know when and how often to post.

To find the optimal time to post, Colling recommends testing a variety of times to see where you get the most activity. She explains, “It’s also important to know your audience and whether they’re in different time zones. We try not to post before a certain time so we can reach our North American audience at the end of the day, and our Asia-Pacific and European audiences as they’re waking up or having lunch.”

Find your Facebook audience’s sweet spot with The Best Time to Post on Facebook, Twitter, and Instagram.

Brands should also know how often to post. Wood explains, “We share twice a day on Facebook as we have a large audience across different time zones. We found this was the amount that works best for our audience and content. While we used to post eight times a day, we saw a significant increase in engagement after we cut down our number of daily posts.”

5. These common mistakes are avoided

For every perfect Facebook post, there are 10 that don’t quite make the cut. Wood and Colling agree that these less-than-stellar posts have certain qualities in common:

  • They are overly promotional. Always approach your Facebook content with an audience-first mindset. Instead of thinking how your brand can benefit, think about how you can help or solve problems for your Facebook audience.
  • They are too long. Think about what your main message is, and stick to it. Nobody has time to read or watch unnecessarily lengthy content.
  • There’s no CTA (or too many). The CTA compels your audience to complete an action, so if you aren’t providing one you’re missing out on a huge opportunity for click-throughs and engagement. But, if you offer too many CTAs on one post, there’s a good chance your audience will get overwhelmed and fail to click anywhere. Learn how to write an effective CTA.
  • They use images optimized for other platforms. Show your audience that you’ve put some thought into your content by using visuals that actually fit Facebook’s image guidelines.

Every brand will have a different formula for the perfect Facebook post. With the tips above, you can figure out what works—and what doesn’t—for your audience.

Create and schedule your perfect Facebook posts with Hootsuite. Try it free today.

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The post The 5 Key Ingredients of a Perfect Facebook Post appeared first on Hootsuite Social Media Management.

 

Posted from: http://www.socialmediaexaminer.com/how-to-improve-facebook-videos-with-facebook-video-insights/

Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos. In this article, you’ll discover three ways to evaluate and improve your Facebook video performance. Access […]

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– Your Guide to the Social Media Jungle

 
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