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Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Snapchat rolling out new analytics with Carlos Gil, Pinterest updates with Jeff Sieh, and more breaking social […]

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– Your Guide to the Social Media Jungle


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Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? To learn about selling products and services via webinars, I interview Amy Porterfield. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, […]

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– Your Guide to the Social Media Jungle


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Want to promote your YouTube channel? Wondering how to get started? In this article, you’ll discover how to set up a Google AdWords campaign with YouTube video. #1: Set Up an AdWords Campaign When you know your audience and create awesome videos that offer value to that audience, promoting videos with AdWords can help grow […]

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– Your Guide to the Social Media Jungle


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Instagram’s latest feature could be a game-changer for marketers of business-to-consumer (B2C) brands.

While it’s not currently available to all business (it’s being tested by a select few in the U.S.), “Shopping on Instagram” allows you to tag products in a post. From there, every tagged item leads to a product detail view where potential buyers can learn more.

Shopping on Instagram screenshot

Excited about the prospect of trying out the feature? Here are four ways you could use Instagram Shopping to sell more products. Never will you have to say “Click the link in our bio to learn more!” again.

Make your content more discoverable

Shopping on Instagram starts with discovery. Nobody can buy from you if they don’t know you exist.

Here are some tips on how to get your brand and products in front of potential customers.

Use hashtags

Hashtags are one of the most common ways people search for content on Instagram and studies suggest that posts with at least one hashtag generate more engagement than those without. Indeed, using the right hashtags can expose your brand to relevant audiences. So, how do you know which hashtags to use?

Check out what hashtags your competitors are using. Maybe you’ll discover new hashtags to add to your collection. Or you might decide you don’t want to compete for the same audience, in which case you can search for other hashtags to use.

Use hashtags that influential people in your industry are using. These people are already well-established with your target audience, so why not learn from the best?

Consider related hashtags. Browse through posts containing a hashtag you’re already having success with. Do you see a trend of any other common hashtags that could be included in future posts?

Find out more about using the right hashtags to drive traffic to your Instagram post.

Use location stickers

The new locations stickers available for Instagram Stories will help you show up in more searches, making it easier for potential followers to find you. They also might land you in Instagram’s “larger story” for that location, a curated selection of stories tagged with that specific location sticker.

A larger story is indicated by the Instagram-colored ring around that location’s icon. Here’s an example from one of Hootsuite’s offices:

Instagram Explore tab

Create a consistent shopping experience

Shopping on Instagram still requires a user to leave the app in order to complete a purchase.

Going from one interface to another can get confusing. When the user experience is smooth and intuitive, it increases the likelihood of a purchase.

You can do this by matching your Instagram account to the look and feel of your landing page. If your Instagram account doesn’t match your landing page, for example, you risk confusing a shopper who might think that they’ve clicked onto the wrong page.

For example, Oak + Fort incorporates its brand’s style and color theme into its Instagram content, so that its Instagram profile and company website match.

Oak and Fort Instagram page

Oak and Fort website theme

Promote Instagram Shopping posts in your Stories

Giving users a behind-the-scenes look at your product can help build excitement around it.

Use your Instagram Story to film the creative process behind your product, or offer a demonstration on how it works. You can even host a Q&A by asking viewers to send in questions beforehand. At the end of your video, make sure to add a CTA that points users towards your latest post so that they can purchase with Instagram Shopping.

For more, check out our post on the expert tips for using Instagram Stories.

Focus on driving quality engagement

The Instagram algorithm favors posts that gain more likes and comments, with comments weighing more heavily than likes. That’s because comments take more effort from the user.

To get your Instagram Shopping content seen by as many as your followers as possible, use compelling captions that inspire readers to interact with your post. Try posing questions to your followers, ask them to share thoughts or experiences, or request that they tag a friend.

Tag a friend who loves pink, stripes and a classic #monkistyle shirt – we got your easy spring fix covered. Tap the link in profile to shop 🌸

A post shared by Monki (@monki) on Jan 9, 2018 at 12:46am PST

You can also host an Instagram contest or giveaway that asks users to comment and tag a friend to enter.

Contest Alert! In celebration of Daily Hive's new creative agency Colony Digital, win a 3 day cleanse from The Juicery Co ($210 value)! To enter, just follow and @thejuiceryco and tag a friend below. Contest ends Jan 18. Good luck! #dailyhivevan #sponsored photo by @christiegrahamphotography

A post shared by Daily Hive Vancouver (@dailyhivevancouver) on Jan 15, 2018 at 9:17pm PST

Instagram’s 800 million active users are already using the platform to discover new brands and products—it’s about time they start being able to purchase those products, too.

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish posts directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

Get Started

The post How to Sell More Products With Instagram’s New Shopping Feature appeared first on Hootsuite Social Media Management.


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The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. // Watch The Journey: Episode 17 Episode 17 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to […]

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– Your Guide to the Social Media Jungle


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Do you want to easily create video or images on the go? Looking for easy-to-use apps to enhance your social media visuals? In this article, you’ll discover seven mobile apps for creating quality visual content with your smartphone or tablet. #1: Remove and Insert Photo Backgrounds With Pixomatic If you market physical products, the ability […]

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– Your Guide to the Social Media Jungle


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When you log in at or use the LinkedIn app, you’re immediately taken to your homepage feed. This page acts very much like the Facebook feed, where you see updates from your friends or Pages you follow.

You’ll notice, however, that your LinkedIn feed doesn’t show everything your network is posting by default. That’s because it’s only showing content it believes is relevant to you.

Note: users can switch the posts they want to see based on “recent” activity (but this has to be done manually).

Screenshot of how to switch your LinkedIn feed settings to "recent" instead of "top"

So, how can you, as a social media marketer, ensure your content appears in as many feeds as possible?

Bonus: Download a free guide to discover four time-saving tools to help you grow your LinkedIn network faster. Includes one tool that lets you schedule a week’s worth of LinkedIn updates in just three minutes.

How the LinkedIn algorithm works

LinkedIn’s algorithm is designed to make homepage feeds more enticing and user-friendly. The social network has published a lot of articles on the updates and improvements they continue to make to the algorithm, including:

Note: there are other LinkedIn algorithms that may affect things like search, or spam messages in your inbox. But those are not what we’re talking about here. We are specifically focusing on the algorithm that organizes the homepage feed.

To begin with, your LinkedIn feed has a spam filter, which determines:

  • Whether your content shows up in the feed (it’s rare it will be taken down, though)
  • How far of an audience it reaches within LinkedIn (the most important part)
  • Whether to take you down as a spam user (also rare)

Below is a diagram showing how the LinkedIn algorithm works on the feed, and the four stages of the content review process:

Diagram of LinkedIn spam fighting strategy

Keep in mind these stages are not completely sequential or divided. Multiple factors affect how far a post spreads throughout the network, and these algorithmic decisions happen over time, sometimes moving the post backwards and forwards in the process.

Stage 1: Content is posted and passes an initial, computerized filter

Every time you post an update to LinkedIn (even if it’s an image), a bot immediately places the content into one of three categories:

  • “Spam”’
  • “Low-quality”
  • “Clear”

You want to be in the “clear” category. But if for some reason your content gets placed the “low-quality” category, you may still have hope, and could still move on to the next stages.

Stage 2: Content is left on the feed temporarily to measure engagement

At this stage, indicators of initial engagement from your audience (such as likes, comments and shares) will signal that your content is good enough to pass to stage 3 of the algorithm’s spam filter.

However, if users flag your post as spam, or hide it from their feeds because they don’t want to see it, LinkedIn’s algorithm will draw more negative conclusions.

To avoid having users “hide” your content from their feeds, consider the following:

  • Is my post annoying or offensive?
  • Am I over-posting?
  • Would people in my network care about this post?
  • Is my post so unique and insightful, people would want to share with others?
  • Is my post relevant to others’ professional lives?

When determining your answers to the above, you may want to re-think your post, or tone it down a bit. We’ll give more tips on hacking the LinkedIn algorithm below.

Stage 3: Content passes a computerized “virality” check

After users engage with your content to signal its quality score, the algorithm looks for clues as to the quality of the poster and the poster’s network to determine if the content is spam or not.

This is because a spammer could technically have posted garbage and gotten hundreds of other spam accounts to like and comment on the post within an hour, still successfully making it to stage 3.

Besides checking your credibility, the algorithm may also be determining the relevance and usefulness of the post to the network (i.e., the connections and followers receiving the post in their feeds) at stage 3.

As such, this stage is also when the algorithm decides whether to “demote” your content, sending it backwards in the queue for another chance at winning credibility. If your post looks “suspicious,” but the algorithm doesn’t want to make a definitive call on it (giving you the benefit of the doubt), it will remain in the feed but not show very highly or very frequently. At this point, it’s up to your audience to give your content the engagement metrics mentioned in stage 2. If it gets more engagement, it moves back to stage 3.

PRO TIP: This is why posting at the right time, plus optimizing your headlines and images for click-through-rate (CTR) are important. See below for more on this.

Stage 4: Content is reviewed by human editors

Part of the LinkedIn algorithm’s uniqueness is that it uses real humans to filter through user-generated content, and to learn more about what makes a post noteworthy (or not).

This is the stage where those humans determine whether your post is valuable enough to continue displaying in the LinkedIn feed. If your post continues to get engagement, the cycle continues, and it keeps getting shown.

There’s a lot of speculation that, at this stage, if your content is amazing, it may get a boost and reach more people. It might even show up on a LinkedIn Channel (see below for more on this).

Take a look at the sample post below. At the time of the screenshot, it was two weeks old. But, it had plenty of likes and comments (i.e., LinkedIn engagement signals). It was also liked by someone in my own network, and was relevant to content in my personal profile (such as marketing). You can’t see it in the screenshot below, but this post was ranked above another that was up for less than a day!

As a result, the post kept showing up in my newsfeed, exemplifying the recirculation power of the LinkedIn algorithm:

Screenshot of a LinkedIn post that is two weeks old but still showing up in news feed

Note: Pulse is now integrated into your homepage feed. But Pulse articles from the LinkedIn Publisher tool work a little differently when being shown to your audience, or on Pulse Channels.

8+ tips on how to “beat” the LinkedIn algorithm

Now the fun part: learning how to make the algorithm work in your favor (a.k.a. getting your posts seen by as many people as possible).

1. Understand the type of content that LinkedIn craves

LinkedIn sources are fairly clear on what they want the focus of their platform to be: the professional world.

Instead of animated GIFs, Ellen videos and “texts-from-my-mom” screenshots, the LinkedIn algorithm aims to show users news, job posts and timely, popular content related to your career (or those of peers you’re connected to). This kind of content can be images, videos, LinkedIn article posts, external webpage links or text updates.

Any content you post should:

  • Be of value to someone’s career (whether as a business owner or employee)
  • Offer a tip related to business growth, or a career
  • Inspire someone in their work life
  • Be relevant to the industry in which you operate in
  • Come from a credible source

For examples, take a look at the types of content LinkedIn promises to deliver in its Pulse app.

Also, remember that part of the LinkedIn algorithm is designed to find a factor of relevance to the audience a post is being shared with.

How does LinkedIn determine relevance? By looking at people’s profiles. And user profiles are all about their careers and businesses.

Take a look below at some of the posts that LinkedIn thought I’d be interested to see on my homepage feed.

An inspirational leadership quote (22 likes in 15 hours):

Example post of a leadership quote on LinkedIn feed

An article from the BBC (a credible source), trending in an industry I work in (1,078 likes and 18 comments):

LinkedIn trending story from BBC in home feed

A blog post written on LinkedIn by one of my connections. It only had 1 like in 7 hours, but notice the hashtag usage. Can you guess what stage in the algorithm this post was likely in, at the time of the screenshot? Hint: it’s possible it was stage 1 or 2!

LinkedIn feed showing a post with little engagement but lots of hashtags

An article by a LinkedIn Influencer that someone in my network had commented on. It had 60,715 likes and 1,846 comments in seven days (LinkedIn influencers pre-pass stage four in the LinkedIn algorithm, but other posts that get this far would surely have passed the human editor check).

LinkedIn post published by Bill Gates with lots of comments

You get the idea.

2. Build your audience (personal or business) strategically

We know that relevance, credibility, followers and connections play a big part in the LinkedIn algorithm. So, it goes without saying you should be growing your personal or business audience (or both) on LinkedIn.

Whether you run a personal profile or a Company Page on LinkedIn, be sure to:

  • Fill out your personal profile and Company Page as completely as you can, and keep them updated.
  • Add connections (people you know, or think would be interesting to see updates from).
  • Encourage employees to indicate they work at your company.
  • Follow others and attract followers (these are different than connections on LinkedIn).
  • Participate in LinkedIn Groups, or host your own.
  • Give and receive recommendations.
  • Make sure your profile is public, so more people can find you, add you and see your posts (especially Publisher or Pulse posts, explained below).
  • Join conversations and be active on the network, generally.
  • Promote your LinkedIn profiles and Company pages on your website and in other appropriate spaces (e.g., employee bios, business cards and brochures, email newsletters, email signatures, etc.). Setting up customized URLs is useful for this.

Here are some resources to help you get started on the above:

3. Strive to be an Influencer

LinkedIn’s Official Blog made a clear statement in 2016 that feeds would intentionally contain Influencer content.

Influencers are credible users (usually company leaders) writing content approved by LinkedIn editors. They automatically pass the “no spam” test as a result.

LinkedIn Influencer content shows up on the LinkedIn feed with a special icon next to the poster’s name. It’s akin to a verification badge on a platform like Twitter.

Post by Ryan Holmes highlighting LinkedIn Influencer icon

So, how do you become a LinkedIn Influencer?

It used to be that you could apply to be one. Nowadays, it’s a select club of invite-only users.

But that doesn’t mean you should give up hope.

LinkedIn gives advice on how to get yourself to the top echelons of LinkedIn content creators. Follow their lead (and our tips in this article), to start producing amazing content they’ll notice.

4. Optimize your content for engagement

Content you post on LinkedIn should be optimized for engagement and quality. Below are LinkedIn’s actionable tips for producing the best content for its network.

  • Include puns or fun jokes to make professionals laugh—usually at their industry.
  • Provide useful, career-related tips.
  • Show impressive industry or company stats.
  • Keep it short and include a link, image, or video.
  • Evoke an emotion.

Next, check out these tips on our blog:

How do know if your content is performing well, even when using the tips above? Look to the data:

Remember, when you do get those hard numbers, it’s important to learn something from them. Keep revising and experimenting until you figure out what works best for your audience (and in your industry) on LinkedIn.

5. Post to the LinkedIn feed at the right time

If you’re posting at 2 a.m., when most of your network is asleep (time-zone nuances aside), your post can be up for hours before receiving likes or comments, no matter how good it is.

This is why posting to the LinkedIn feed at the right time is important.

But when is that time? A popular hypothesis is “working hours,” because LinkedIn is a professional network, and most people work 9 a.m. – 5 p.m.

However, some suggest that posting when workaholics are likely to take a break and visit LinkedIn is better.

The LinkedIn Sales and Marketing Solutions EMEA Blog says the best time to post is 8 p.m., but that you need to find your own “8 p.m. moment.” That’s when decision-making is supposedly done, even if it’s at home.

According to yet another LinkedIn article, the best time to post is going to depend on tests you perform. This is because location, time zones and people’s daily habits affect when they’re on LinkedIn—and that differs in any given audience segment.

In fact, 50% of LinkedIn users check their accounts through mobile devices, implying you have as much of a chance of reaching people after hours as you do during the workday.
6. Share other users’ posts, and they’ll probably share yours

Remember that LinkedIn is primarily a social network, so it helps to be social!

Be kind to others by sharing their posts, or embedding their videos on your site. You’d be surprised at how many will like your share, comment to say thanks, or reshare your posts to give you credit on their network. These actions increase your profile reach.

Plus, if you’re striving to be a LinkedIn Influencer, making friends on LinkedIn is a good idea.

6. Share other users’ posts, and they’ll probably share yours

Remember that LinkedIn is primarily a social network, so it helps to be social!

Be kind to others by sharing their posts, or embedding their videos on your site. You’d be surprised at how many will like your share, comment to say thanks, or reshare your posts to give you credit on their network. These actions increase your profile reach.

Plus, if you’re striving to be a LinkedIn Influencer, making friends on LinkedIn is a good idea.

7. Use the LinkedIn Publisher tool

There’s no doubt that LinkedIn is pushing posts that originate from their Publisher tool (which end up on LinkedIn Pulse, now integrated with the homepage feed).

The Publisher tool on LinkedIn is like a blogging platform—it’s made for users to publish as individual authors (not hiding behind a company name). You or your employees can write blog posts through Publisher and share them to your network(s).

The Publisher tool on LinkedIn is like a blogging platform—it’s made for users to publish as individual authors (not hiding behind a company name). You or your employees can write blog posts through Publisher and share them to your network(s).

LinkedIn’s Corporate Publishing Playbook recommends you use your employees’ expertise as your brand “assets” in this regard (see slide 6 on this Slideshare presentation).

The Editor-in-Chief at LinkedIn explains that Publisher posts show up in the feed for your connections and followers based on time. So, be sure to follow our engagement tips above, to keep the post circling through the LinkedIn algorithm.

However, Publisher posts get even more exposure outside the homepage feed on LinkedIn. They are shown on:

  • Your profile
  • Highlights emails to your connections and followers (if they are signed up for them)
  • Notifications (sometimes, if they’re relevant), including on the LinkedIn Pulse app (now integrated with the feed)
  • Channels

Note: Channels are curated categories of Publisher posts found within LinkedIn Pulse. If your content is good, it could be placed in these featured areas for more eyes to see.

8. Promote your LinkedIn Publisher articles

Below are some tips to get your LinkedIn articles in front of people, benefiting your rank in the LinkedIn algorithm.

@mention other LinkedIn members

When you write a Publisher post, be sure to actively share it, and use the @mention feature to tag relevant LinkedIn members. This will notify other users, and their networks, when your content is applicable to them (you don’t need to be officially connected to do this).

For example, you can @mention someone you quoted in your article, or whom you linked to. They’ll likely be flattered may even reshare it to their audience.

Or, you can @mention personal connections you feel would benefit from the article (but never spam a bunch of random users for exposure!).

Use hashtags

Hashtags will make your post discoverable by other users who are looking for information on that topic (when using LinkedIn’s search bar). They might then share it with their networks, increasing your exposure.

Use common SEO and content marketing tactics

Search engines, at one point or another, need to rely on factors like keywords to determine what a URL is about. And, good internet marketers know the value of a strong headline and image.

With that in mind, freshen up your SEO and content marketing skills before posting to LinkedIn. Here are some resources to get you started:

Ask for a follow

This may sound somewhat forward, but hear me out. Since people can now follow, and not just connect with you on LinkedIn, there’s no harm in asking for the follow when you publish a striking article.

When you share your post, try adding a short sentence—with a clear benefit—like, “follow me for more on this topic next week!”
The more followers you have, the more people are likely to see your future posts in their homepage feed. Your content will have more potential to get those engagement signals we now know are so crucial to the LinkedIn algorithm.

Share on outside social media

Use the tools LinkedIn gives you to share on Twitter. Plus, use a platform like Hootsuite to syndicate your article to multiple social media profiles, giving it an extra traffic boost.

Share to LinkedIn Groups

If you’re part of LinkedIn Groups (and you should be), use the opportunity to post your Publisher articles to those groups when it contains useful content for group members. The benefit here is that you’ll show the article to group members who may not be your 1st degree connections or followers. If it’s useful, they’ll hopefully share it to their networks or become a follower.

For example, you can use your articles to answer someone’s question, or use group member questions to inspire your content. You can also start a post on the group page, inducing a conversation about your enticing, topical and relevant article.

Try sponsored content

While you could use paid advertisements to help share your LinkedIn Publisher posts, you may get better conversions by leading ad-clicks to your website blogs, with specialized calls-to-action (CTAs). See our section below on repurposing your website content on LinkedIn.

Plus, follow our guide to LinkedIn Ads for more on this topic:

A Guide to LinkedIn Ads: How to Run a Successful Campaign

Keep in mind that the guidelines for sharing any LinkedIn content still apply to sponsored posts. See this ad from SharpSpring, and notice it stays within the realm of being useful, professional, and targeted for a LinkedIn audience:

Example of a promoted post from Sharp Spring

Users can treat ads like any other piece of content, to further personalize their feed:

Example of a promoted post from Sharp Spring with LinkedIn user options

Paying to promote spammy or irrelevant content won’t help you. Always keep your audience in mind when sharing content on LinkedIn.

The LinkedIn Marketing Solutions blog published a post that emphasizes the importance of audience targeting when setting up ad campaigns on its network.

Allow comments on your articles, and reply to them

While you may fear spam and negative trolling, keep in mind comments are an engagement signal for the LinkedIn algorithm. That makes them necessary to keep your content in the LinkedIn feed.

Keep your audience engaged and let them know you’re listening. When appropriate, respond to comments to keep those engagement signals going.

Use LinkedIn analytics

Like we mentioned above, always use data and analytics to continually improve your content and its reach. Test the headline, photo, teaser text, share text, and even the time you shared a post. LinkedIn provides analytics to its users for this purpose.

Hootsuite also offers a tool to help you gauge the effectiveness of your team’s social media efforts.

Repurpose content from your website’s blog, within reason

We know what you’re thinking when repurposing content: what about SEO? That’s a very good question. Traditionally, SEOs will say you should avoid duplicate content on your website, which can cause ranking dilutions in the search engines.

However, you can be safe from duplicate content issues when posting through LinkedIn Publisher in two ways:

  1. A reliance on search engines to understand the original source of content, and the intended reuse on other domains.
  2. A nifty HTML linking trick SEOs use, called the Canonical rel link.

This process is explained more fully, with examples, in the following article I’ve written to answer this question:

Should you re-publish your blog articles on high quality websites?

So rest easy. You don’t need to create separate posts for your website and your LinkedIn profile. You can tactfully repurpose the same posts, but only if they’re worth the effort.

Don’t overuse this strategy though—you still want to attract people to your website for original content!

Key takeaways

What have we learned about how the LinkedIn algorithm works?

  • Engagement is critical to the LinkedIn algorithm.
  • Engagement is dependent on relevancy, the reach of your network, the times they are checking LinkedIn and your credibility within that audience.
  • Using the LinkedIn Publisher platform is a good idea. Sometimes, you can republish posts from your blog, but not always, and only when you know what you’re doing.
  • Reciprocity wins on any social media, including LinkedIn.
  • Use analytics and experiments to refine your LinkedIn posting strategy, further improving your algorithm hacks.

With that said, start experimenting with posts on LinkedIn, and start spending time on the LinkedIn feed, to get acquainted with the audience you’ll be interacting with. Get to know their likes and habits, and be known as a producer of engaging content yourself!

Schedule posts and manage your brand’s LinkedIn presence with Hootsuite. Try it free today.

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The post How the LinkedIn Algorithm Works (And How to Make it Work for You) appeared first on Hootsuite Social Media Management.


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Do you need to up your hashtag game on Instagram? Looking for tips to use Instagram hashtags more effectively? In this article, you’ll learn three ways to use hashtags on Instagram to achieve your marketing goals. Why Instagram Hashtags Matter Hashtags are an integral part of Instagram. They can do everything from help you expand […]

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– Your Guide to the Social Media Jungle


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Imagine every time you needed to make a phone call you only had a landline. It’s a feverish thought—but that’s the marketer’s equivalent of not having the right apps and tools on their mobile device.

The right combination of apps will make your life a lot easier and won’t force you to be tethered to your desk. That’s why we’ve compiled a list of some of our favorite mobile tools for doing social on the go. If you’re looking for a list of the best social media apps, we’ve got you covered on that front too.

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips.

1. Hootsuite Mobile

Best for: Managing social networks

Hootsuite Mobile gives you the flexibility to manage your social projects and collaborate with your team while on the go.

Whether you need to make a last-minute edit to a social post or monitor customer conversations away from your desk, Hootsuite Mobile can help. Schedule content, publish posts to all major social networks, connect with customers, and approve posts from your team–all from a single app.

2. Evernote

Best for: Note sharing, tagging projects

Evernote is a simple and intuitive note-taking app. If you’re drafting copy for social posts, writing notes for an upcoming campaign, or adding a team workback schedule—you’ll want to use Evernote.

Evernote has some other handy features that allow you to share documents, tag projects by date or campaign type, and add links to other documents like decks or calendars. It’s great for personal use and team sharing, which makes it an ideal app for marketers.

3. Hootsuite Enhance

Best for: Image editing and effects

Hootsuite Enhance is a photo editing app for iOS that allows you to edit and share photos on social. You can resize, crop, add filters or text to create the perfect visual.

Enhance also takes the guesswork out of image sizing, with templates that meet the spec requirements for each social network.

When your images are ready, share them directly from Enhance across your social networks, or schedule them for publishing later through Hootsuite.

4. Canva

Best for: Image editing and design templates

Canva has a photo editing app for iOS that allows you to edit photos, add text, stickers, frames and effects to your social media photos. Canva benefits from a huge collection of free and paid photos so you can find images quickly depending on theme or style.

Canva also offers pre-designed templates so if you’re in a rush, you don’t have to worry about choosing fonts or designs for image overlay. You can share photos directly to social or through a social media management tool.

5. TouchRetouch

Best for: Basic photo retouching

TouchRetouch is a retouching tool that allows you to remove unwanted content from your photos. It’s quick and easy to use (you don’t have be a professional!), allowing you to take out anything from power lines to stop lights in just a few taps.

If you post a lot of branded content on Instagram, this may become your go-to app, allowing you to turn any photo into an Instagram-ready post.

6. Adobe Premiere Clip

Best for: Editing social videos

Adobe Premiere Clip is a video editing app that allows you to create, edit, and share social videos. You can easily edit clips, add titles, transitions, slow motion effects, and audio to create high-quality social video on the go.

With Adobe Premiere Clip you can sync your videos across all your devices and upload content directly to social. The app has more simplified features than the desktop version, but you have the option to send it to Premiere Pro on your desktop to make changes or do final touchups before posting.

7. Quik

Best for: Editing live-action or GoPro videos

If you take a lot of live action videos for your brand, then Quik for mobile is a great video editing tool. Created by GoPro, it allows you to quickly and easily edit your GoPro videos (or other photos and videos) from a phone or other device.

Quik also has a unique audio feature. You can choose from almost 100 free songs (or upload a song of your own) and Quik will automatically sync your transitions to the beat of the music.

8. Clips

Best for: Editing short social videos

Created by Apple, Clips is a handy tool for creating and editing square video. It’s best for capturing short videos on your iPhone and doing basic edits before uploading to social media.

Once you’ve recorded a video, you can easily add text, effects ,and graphics. The Live Titles feature allows you to you add animated captions and titles simply by talking.

All videos in Clips are synced with the iCloud, so you can edit your videos across all your devices.

9. Slack

Best for: Team communication

Messaging app Slack is super useful for cross-team collaboration. If you’re working on a social campaign and need to share documents, get feedback, or come to a group decision quickly, you should use Slack.

Slack has lots of useful features that allow you to set up working groups, tag campaigns, and search for old projects or campaigns in your conversation archives.

10. Asana

Best for: Team collaboration and productivity

When you’re working on a social campaign with multiple team members, it’s important to assign roles and responsibilities to make sure projects get done. The Asana app lets you organize and track your team projects from start to finish.

With the Asana app you can create tasks, add documents and due dates, assign roles, and have conversations around the project. Asana works best if your team uses the G suite.

11. Trello

Best for: Personal to-dos and project management

Trello is a useful app that will help you cross off items on to-do list while monitoring the tasks and workflow of your team.

If you’re someone that prefers to see your work laid out visually, then Trello’s boards are a good option. You can create boards according to different projects and teams, and arrange the subtasks in a way that’s most useful for you.

Trello also has the option for you to build out an advanced editorial calendar, which is super useful for social marketing teams.

12. Narro

Best for: Listening to articles

Narro is a text to speech podcast app that will take your bookmarked articles and read them back to you. You can subscribe to your Narro readings like a podcast, so you can listen to your articles from any podcast player.

If you’ve got a long commute, a crazy day at the office, or need something to listen to at the gym, this is a great option to catch up on your favourite readings.

Narro can detect over 10 different languages and allows you to choose from a variety of voices.

13. Facebook Pages Manager

Best for: Managing multiple Facebook Pages

If you manage several branded Facebook Pages, the Pages Manager app will help you respond to customers faster. You can also connect your Instagram account to manage Facebook and Instagram comments or messages from one inbox.

If you need to check in on the performance of a post, Page Insights is also available through the app.

14. Google Drive

Best for: File storage and collaboration

The Google Drive app is a safe place for your files and makes them easily accessible from a mobile device. If you need to catch up on some work or review shared documents on the go, Google Drive will sync any changes across your devices.

Similar to the desktop tool, you can create and share docs, slides, and sheets, set viewing and sharing permissions, and update documents.

15. Dropbox

Best for: File storage and sharing

The Dropbox app is an easy way for you to share and collaborate on Word, Excel, and PowerPoint documents from the cloud.

Dropbox also allows you to share large files with other people who don’t have Dropbox, which can be really handy for project-sharing with external clients. You can also set up shared folders, set permissions, and collaborate on projects.
Choose the right apps for you

There are lots of apps out that will make your life easier. The trick is to choose the ones that work best depending on your role and working style. That’s how you will cut down time and get tasks done more efficiently.

Increase your productivity with the Hootsuite mobile app. The easy-to-use social media app allows you to schedule, publish, and monitor conversations from anywhere.

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The post 15 Apps and Tools for Social Marketers on the Go appeared first on Hootsuite Social Media Management.


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At Hootsuite, we’ve published hundreds of blog posts and crafted thousands of social posts. Some work wonderfully. Others fail miserably. Today, I’d like to skip over the mountains of mistakes we’ve made in the past and focus on Hootsuite’s most successful social posts of 2017.

Stick around and you’ll find out more about:

  • Our top-performing social posts of 2017 and what we learned from them
  • Successful examples of Facebook video, LinkedIn, and Instagram content
  • Why the internet loves to laugh at my face on LinkedIn (a true story, I’m afraid)

Let’s jump into what worked in 2017.

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts.

Our top-performing Facebook video:

TED Talks Facebook Post Screenshot | Hootsuite Blog

Our top-performing social video of 2017 was a listicle of TED Talks for social marketers. This video was based on a successful blog post (written by Hootsuite’s Dara Fontein).

How it performed:

Video views: 132k
Shares: 1,051
Link clicks: 2,551
Comments: 353
Likes: 2,402

Why did it work?

If you look at the copy in the social post, you’ll notice a very clear promise to the reader: we did work so you don’t have to.

This value proposition—“we spent 10 hrs hunting down the best TED Talks for social media marketers (so you don’t have to)”—came from Dara’s original blog post. It’s a good reminder that the content format doesn’t really matter. It’s more important to have a compelling concept and simple story that can be told across multiple platforms—whether text or video.

In terms of promotion, we invested a bit of paid budget. “Our secret here,” explains Hootsuite’s social marketing lead Amanda Wood, “was targeting the ads to people who are interested in TED Talks and social marketing. This helped us gain traction with a specific audience who would appreciate the value of the video.”

How we’ve replicated this success:

As we saw success with the TED angle, we created a similar social video called “3 TED Talks to Boost Your Creativity.” It wasn’t as successful. Guess you can’t win them all.

We also use Hootsuite’s social video integrations—including Facebook, YouTube, Twitter, and Instagram—to schedule successful video content again and again. This feature is included in all our plans including for free users.

Our top-performing Facebook post:

Screenshot of Facebook post featuring an article on Instagram Hacks

Instagram is a fast-evolving network with an endless amount of new features. And we know that our audience of social media professionals need to keep up with these changes.

In this Facebook post, our goal was to use curiosity to attract readers to our blog post, enticing the reader to make sure they know all of these helpful tricks.

How it performed:
Link clicks: 14,194
Likes: 1,656
Shares: 477
Comments: 45

Why did it work?

If you look closely at the metrics above, you’ll notice that this copy was incredibly successful at driving one particular metric: link clicks. This is the holy grail for promoting blog post content on Facebook as you obviously want people to click through to the post, not just comment or share.

“This was very much intentional,” explains Wood. “The copy specifically called out a specific audience—people who run a brand’s Instagram account. We knew they’d click through as they want to make sure they are up-to-date on Instagram’s hidden tricks and new features.”

As a side note, if you’re wondering how we gather data about our social media performance, we use our own solution Hootsuite Impact. With Hootsuite Impact, it’s pretty easy to gather data on different content formats (like video or paid posts), quickly create reports, and simplify UTM tracking.

How we’ve replicated this success:

Love them or hate them, the concept of “hacks” work. We’ve used the “hacks” format for other social networks with similar results. It’s easy to hate on these types of posts—but the reality is that our minds enjoy the pull of curiosity.

Our top-performing Instagram post:

Screenshot of an Instagram post featuring a puppy asleep at a desk | Hootsuite Blog

As my first creative director used to scream at me, “If I’ve told you once, I’ve told you a thousand times. James, the secret to success in advertising is DOGS, DOGS, DOGS.”

Our top-performing Instagram post of the year included—as you’ve likely guessed—a dog. Hootsuite, of course, is a dog-friendly workplace. Posts like these are part of our Instagram strategy—sharing customer stories and glimpses of our workplace culture. Though, we didn’t expect a simple photo of a dog to do so well.

How it performed:

Likes: 1,033
Comments: 32

Why did it work?

I think we’ve covered this.

How we’ve replicated this success:

When Instagram content performs well, we reschedule it. By the way, you can now schedule Instagram posts directly from Hootsuite. No workarounds. Just click and schedule from your dashboard. This feature is included in all plans including our free plan.

Our top-performing Instagram Story:

Instagram Story of a live event at Hootsuite | Hootsuite Blog Instagram Story of kombucha bottles at live event | Hootsuite Blog

As I mentioned, we use Instagram to share customer stories, build our employer brand, and share education with customers.

Our top Instagram Story for the year was pretty simple: a behind-the-scenes look at one of our customer and industry events held by our advocacy team.

How it performed:

Opening views: 3,179

Why did it work?

Instagram and live events are a powerful combination. This Instagram Story was widely shared by attendees, helping to share a few tips about measurement and ROI strategies with our broader Instagram audience.

How we’ve replicated this success:

“This event was on Social ROI, a topic that we knew would resonate with our audience as we’ve seen high engagement in 2017 on this topic,” says Wood. “It’s a good example of social data being used to inform event strategies and an example of how all of our content—whether Facebook Live, social videos, social posts, blog content—tends to always be replicated and extended into many different formats throughout the year.”

Our top-performing LinkedIn post:

LinkedIn post on LinkedIn Etiquette Fails featuring a man with a funny expression | Hootsuite Blog

In our final post—a successful blog article about LinkedIn etiquette tips—I am faced with the rather odd professional job of explaining why the internet loves to laugh at my face.

As you can see above (or from the comments on the post), it is the photograph that helped to make this one of our most successful LinkedIn posts of the year. The good news is that this photograph worked, bringing lots of engagement every time we share this post.

The bad news is that photograph is of me. As I wrote the article, I sent our social team a picture of myself looking like an off-balanced professional—or, as one commenter on Facebook put it, “like looking into the eyes of Satan himself.”

How it performed:

Link clicks: 15,337
Shares: 65
Comments: 13
Likes: 365

Why did it work?

Apart from me nailing the look of a workplace weirdo, the copy also uses a sense of urgency to make sure you’re not making one of these mistakes.

“From spammy salespeople to clueless networkers, everyone has experienced some form of questionable etiquette on LinkedIn,” says Wood. “It’s a hilarious photo and universal fear of people—that they’re making a mistake that might be embarrassing in a professional context.”

How we’ve replicated this success:

As I covered in our Social Trends 2018 webinar, we’ve seen LinkedIn evolve their social features. This means that LinkedIn offers a bigger platform of content beyond white papers or your standard career advice posts.

We’re looking for more ways to balance this humor and emotional-style content on LinkedIn, while also making sure we’re delivering practical things that help people do their job better.

Our social toolbox:

If you’re interested, here are a few tools that Hootsuite’s social team uses to manage our campaigns and report on ROI.

Scheduling Instagram content: As mentioned, we use Hootsuite to schedule Instagram content. It’s a feature of all of our plans, including free. Schedule your first Instagram post here.

Hootsuite Impact: we use this solution to track UTMs, gather data about content performance, and measure the revenue impact of our content. As you can see below, it’s easy to analyze different content formats including video, text, photos, and paid social. Learn more about Hootsuite Impact here.

Screenshot of Hootsuite's Social Media Dashboard with top posts and metrics | Hootsuite Blog

AdEspresso by Hootsuite: this tool helps us easily optimize and test different Facebook ad formats. It’s an amazing product—and now, the AdEspresso team works at Hootsuite, so we’ve been able to learn a ton about paid social from them. Learn more about our tool (and download some helpful paid social resources) here.

Social video integrations: we schedule and manage our Instagram, YouTube, Facebook, and Twitter videos using our native video tools. This feature is also included in all of our plans, including free. Use our video tools here.

Connect with your audience using Hootsuite. Easily manage your social channels and engage followers across networks from a single dashboard. Try it free today.

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The post Why the internet laughs at my face—and other things we learned in 2017 appeared first on Hootsuite Social Media Management.